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Tag Archives: internet marketing

The Psychology Behind Lead Generation

Psychology is useful in many aspects, especially when it comes to marketing. As a marketing professional, it is always useful understanding a number of psychological principles and their applications. Out of the many areas of marketing that psychology comes in handy, one of the most pertinent is lead generation. Psychology affects lead generation because both concepts are related to triggers. Once you realize what triggers people to become interested or to purchase a product, you’ll be able to convert them into buyers. If you’re ready to take your lead generation strategy to the next level, below are psychological tips and ...

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Blog Your Way into Successful Lead Generation

Blogging can do wonders for your marketing strategy. By having a blog for your brand, you can provide your brand’s fans with relevant and interesting content. In addition, you can also generate more leads with a great blog in place. For most brands though, the lead generation step is a bit tricky. In order to create a blog that generates leads, you’ll need to use some effective marketing tactics. Fortunately, the below tips are the right methods to be using. By implementing the strategies below, you’ll be able to take your blog from content delivery to lead delivery and beyond. ...

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3 Ways to Leverage More Traffic from Search Engines

Generating organic traffic, or traffic from search engines, is absolutely necessary in an age where consumers are constantly using their desktops and mobile devices to search for what they are looking for. A recent statistic provided by Mashable states that there are over 100 billion searches through Google on a monthly basis. Even more interesting, more than half of those searches come from mobile devices. While those are some pretty staggering numbers, the fact that consumers do a lot of searching through Google is probably not a surprise to you. You are probably well aware of the fact that your ...

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Increase Revenue with Media Buys… Effortlessly

When it comes to the marketing industry, nothing ever really comes easy. A lot of strategies and tips are challenging to implement, especially if you aren’t a seasoned professional in the field. However, while you may not have things come easy to you in the marketing world, at least you can hope that there are ways to make things easier. One particular area worth focusing on is media buys. Media buys is the process of purchasing media inventory for advertising. After you purchase a media buy, the advertisement of your choice is visible to your target audience. You usually find ...

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6 Tips for Creating a Super-Effective Lead Generation Strategy

Lead generation has changed drastically over the last 5-10 years. The evolution of digital marketing has made it easier than ever for businesses and marketers to generate leads at an accelerated pace. This movement has also led to lead generation becoming much cheaper than it has ever been before, which is mostly due to the fact that the emphasis on paid advertising is slowly dissolving. As Ryan Lynch of Hubspot tells us, we are currently living in an age where your audience wants their attention earned instead of bought. Consumers want you to prove to them that you have what ...

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