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Tag Archives: internet marketing

How to Create a Fail-Proof Social Media Strategy

You may never be an expert in the workings of social media, it is ever-changing. With every blink of an eye here pops up some new platform and everyone is ranting about the newest trend. There is just no way to have it all figured out, at least not for long.

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Privacy Statement: Should You Have One and What Should It Include

Although there is no federal law that regulates such practices, you should always include a privacy statement on your website. Creating the simple document is a very important step in the process. A properly written policy will disclose all or some of the ways you plan to use gathered information about site visitors. It should include an outline of how you store data and manage gathered information in plain language that is easy for users to understand.

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Should You Rebrand? 10 Questions to Ask

It is quite a huge undertaking to rebrand your company or organization. You need to know exactly what image you want to convey and which consumers will likely respond. This could mean a whole lot of brainstorming meetings to discuss important factors including graphics, brand messaging and typography. Improper use of any of these core elements can hamper, or terminate, profitable customer engagement.

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Tools to Use for Brand Consistency

It isn’t hard to write regularly scheduled blog posts or to put out eBooks or other types of digital content in 2017. In fact, it is so easy to shift an idea into a concept that we sometimes forget to check for brand consistency. With internet access and use of basic business software just about anyone can create online content with their interpretation of your brand messaging and look.

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