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Tag Archives: Internet Marketers

Know Your Audience: The Ultimate Guide

One of the first things every marketing professional learns right from the beginning is to “know your audience.” By having a firm understanding of your marketing audience, you will be able to market your product to people who will actually be inclined to buy what you are offering. For many marketing professionals, determining their target audience and understanding the audience’s nuances can be a challenge. Sometimes, marketing professionals group subsects of an audience and may misinterpret the data. As a result, efforts to market a product are essentially wasted. To ensure that you are on the right track when it ...

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The 2016 Guide to Email Marketing

Email marketing is a hot term that has been circulating around the web for some time now. While hearing about it, you have likely asked yourself what email marketing is and whether it will serve a purpose in your own marketing campaigns. Fortunately, email marketing is a highly effective marketing strategy that is worth implementing in your next campaign. According to Sales Force, 64% of respondents said they open an email because of the subject line. More significantly, Sales Force also explains 56% of businesses say they plan to increase their use of email marketing in the coming years. Taking ...

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15 Social Media Hacks to Jump Start Customer Engagement

The power of social media cannot be underestimated. Social media marketing leads to increased brand recognition, an improvement in brand loyalty, conversion opportunities, and higher inbound traffic to your website. If you haven’t jumped on the social media bandwagon yet, then it’s time to do so. In a video presented by #Socialnomics, you’ll find the following statistic: With the majority of buyer’s purchases being influenced by social media and the additional advantages of social media marketing, creating a social media campaign is the best way to take your brand to the next level. To get started, let’s talk a look ...

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7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

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highest converting landing page ever

10 Essential Tips To Creating Your Highest Converting Landing Page Ever

Landing pages have been a staple for internet marketers since the dawn of the internet age. These pages are specifically designed to convert traffic (whether it’s for a sale or to acquire an email address) and are an essential component in any campaign. Regardless of what the function is, there is no better way to gain conversions. However, there is A LOT of misconception out there about what an ideal landing page will look like. Although the look, feel, and copy of a landing page can vary greatly depending on the niche, the traffic, and what’s being offered, there are ...

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