Today I will be presenting the 3rd and final post in our conversion rate optimization series. If you happened to miss the other 2 posts, no biggie, I’ve provided the links below. Pro Tips for Increasing Your Conversion Rate Part 1 Pro Tips for Increasing Your Conversion Rate Part 2 So far, we’ve covered A LOT of helpful material. Today’s post is no different. I’ll be showing you how colors, badges, and a purple lizard can help you make more money. (yes, I said a purple lizard). Let’s begin… Don’t Forget Color Psychology Over the years, human interactions with studies ...

Increasing your conversion rate is a science. It’s based on creating data driven changes to your website in order to coerce your target consumer to purchase your product or service. I part 1 of my conversion rate series, I showed how split testing is an ongoing process and not just a one time deal. Over time, things change. What works now may not be the best fit for your business tomorrow. There’s always room for improvement. It’s important to make continuous changes so that you ensure that you are receiving the optimal results. I also showed the importance of testing ...