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Tag Archives: how to measure social media roi

Social Media ROI

Boost Social Media ROI by Making the Right Offers

“Buy my product now!” This is perhaps the most commonly seen offer on most marketing channels. Whether you’re looking at AdWords, infomercials or neighborhood Girl’s Scouts, they’re all trying to do one thing: get you to buy. Yet social media is different. The “buy my product” offer is highly ineffective on social media. Not only is it hard to make sales; you actually damage your relationship with your audience. So, what is the right offer? How do you turn social media users into buyers, without appearing too salesy? Here’s how.

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