Home / Tag Archives: entrepreneur

Tag Archives: entrepreneur


Don’t Work with BAD Vendors and How to Avoid Them

Your relationship with your vendors is critical to the success of your business. However, it can be tempting to just take the first big vendor you find and trust them based on their size. Surely, if they’ve gotten so big, they must be trustworthy and reliable right? However, it’s important to take careful steps to ensure that you are working with the best vendors for your needs. Here are some tips to get the best experience possible with your vendors.

Read More »

Master the Art of Sales Psychology to Close More Deals

Whether you’re an established business, or a brand new startup looking to build your clientele, psychology can help you close more deals. Sales psychology is a powerful tool that you can use to land more sales and get noticed by customers and clients. Keep in mind that everyone is different, and anyone that tells you that you can sell anything with just a few psychological tricks is false, demeaning to customers, and probably a sales pitch in and of itself.

Read More »

Top 3 Payment Processors: The Pros and Cons

About 50 percent of all online consumers will walk away from a purchase if their favorite payment method isn’t accepted. The checkout process needs to be user-friendly, if not it will take a toll on your conversion rates. Online retailers tend to channel their efforts into boosting traffic in an effort to increase sales. However, it is far more effective to direct some of that energy toward maximizing the number of payment choices you offer finicky online shoppers. This will, in turn, optimize your conversion rate and reduce the frequency of shopping cart abandonment. It is much easier to double the number of sales you generate from existing customers, rather than attempting to gain the same amount from first-time visitors to your website.

Read More »

7 Steps to Maximize Your Affiliate Marketing

Not to be confused with referral marketing—promoting products or services to new customers through word of mouth—affiliate marketing is a form of marketing where associates are rewarded based on the traffic they bring to the company on their own. Since Google is always changing its landscape, it is important to know how to continue using affiliate marketing in a way that will benefit your company rather than waste everyone’s time and money.      There was a time in the early years of the Internet where affiliate marketing was the best way to showcase your products. With the growth and ...

Read More »

6 Ways to Master the Power of Productivity

In marketing, efficiency is key. Without efficiency, it can be incredibly difficult for marketers to be consistently successful with their marketing efforts. When combined with effectiveness, a marketer becomes unstoppable. As Steve Kerho, contributor at Fast Company, points out: “The hallmark of a great marketer is the ability to consistently drive both marketing efficiency and effectiveness simultaneously.” But achieving this unstoppable combination is not an easy task. In order to do so, a marketer must take the necessary steps to be as productive as possible – therefore optimizing their efficiency and effectiveness. To help you with this, here are six ...

Read More »
Scroll To Top