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Tag Archives: Email Marketing

Take Control of Your Vendor Negotiations

If you have not yet mastered the art of skillful vendor negotiations, you are surely missing out on gaining top notch deals and impressive profit margins. There are no set rules that apply to every negotiation discussion, but there are some important points to consider for more effective meetings with vendors.

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5 Creative Email Marketing Campaign Tips

Email marketing has a return on investment (ROI) of around 4,300%, according to the Direct Marketing Association. The nature of email, that it is sent to someone’s personal space and they have given you permission to contact them and expressed interest in your product, mean that relying on email marketing is a cost-effective way to gain customers.With so many companies marketing via email, it can be hard to find ways to stand out and make sure your email is read and responded to. If you’d like to harness the power of email in an effective way, you may be interested in hearing how other companies have had success with their campaigns.

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The Power of Split-Testing Your Email Campaign

A/B testing is a great way to figure out the best online promotional and marketing strategies for your business. It will help you find the most effective elements of promotion for your customer base, which will increase your conversions.A/B testing is something you can do both on your website and in ads and email campaigns. It involves testing 2 methods of advertising against one another. You can either test 2 new marketing campaigns, or your current marketing campaign against a new campaign to see which does better.

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Mastering Smarter Email Lists

Since you are reading this, you are probably already well aware of how important email lists are to developing relationships, cultivating trust, and generating revenue.If you are not quite yet sold on its importance, consider the fact that some of the industry’s biggest and brightest experts continually advocate for email lists to serve as a priority.Consider what SumoMe founder Noah Kagan says when talking about his business’ revenue streams:

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