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split_testing

The Power of Split-Testing Your Email Campaign

A/B testing is a great way to figure out the best online promotional and marketing strategies for your business. It will help you find the most effective elements of promotion for your customer base, which will increase your conversions.A/B testing is something you can do both on your website and in ads and email campaigns. It involves testing 2 methods of advertising against one another. You can either test 2 new marketing campaigns, or your current marketing campaign against a new campaign to see which does better.

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cyber monday

Cyber Monday: Is Your Business Prepared to Take Action?

Cyber Monday is the single highest revenue generating day for online goods.  In case you have never heard of it, it occurs every year on the Monday following the American holiday, Thanksgiving.  This year it will be on December 2nd.  The largest retailers in the world provide monstrous sales for online goods, causing what can only be described as a tidal wave of consumers to flock to their computers, credit card in hand.  The savviest of marketers have begun to follow suit, launching products and stepping up marketing efforts in order to take advantage of this hurricane of internet traffic ...

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