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Tag Archives: copywriting

Utilizing Freelance Writers to Supplement Content Marketing

Utilizing freelance content writers for marketing purposes can be great for your business. It will allow you to curate a larger, more steady stream of web content on a variety of relevant subjects. Freelancers can either supplement an existing content writing pool or work as a substitute option. This popular method is a great way to get your message across to a wider audience more quickly.

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5 Reasons to Start a Blog This Year

Today, having your own web presence outside of LinkedIn and Facebook is important when it comes to building your professional image. It’s understandable if you are still hesitant about venturing into the blogosphere. It’s a huge community, so getting started might seem just as daunting as it is to build your audience. However, once you get started you will find having a blog will help you both personally and professionally. To help make our point here are the top five reasons you should make a blog in the New

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Maximize Your Copywriting Skills

One of the best ways to significantly improve your copywriting skills in any industry is to follow a checklist that can guide you through the process. With a checklist, you’re able to break down the process of creating compelling copy into manageable steps. Once that checklist is broken down into those manageable steps, you’re able to continually improve your checklist and overall writing system over time – which should always be your main goal. Let’s take a look at the steps that you should be following as you work to improve your copywriting skills and create copy that converts: Identify ...

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Don’t Let Your Content Go Stale

As a marketing manager, you’ve likely encountered days where you’ve spent hours trying to brainstorm new content for your next marketing campaign. If you’re like most marketing professionals, your final resort is to look online to see what your competitors are posting and to use that content as a way to spin your own. While this may work for some time, this type of strategy does have its faults – and serious ones at that. Instead of spinning content and recycling ideas that already exist, you can come up with fresh content and if you promote it the right way, ...

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The 5 Step Sales Page For Killer Conversions

Let’s be honest. Copywriting can be hard! For the majority of online marketers, copywriting is an enigma; a complete and utter mystery. We can look at the sales pages of others and replicate it, but without truly knowing HOW and WHY it works, we’re probably just cheating ourselves out of conversions. So instead, we shell out ridiculous sums of money to copywriters in order to bring our sales copy to life. What makes these people so special? How do they know how to create such enticing content? What is their secret? Easy. They follow a basic strategy or template in ...

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