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Tag Archives: conversion optimization

Creating Successful Conversions, One Lead at a Time

The way consumers make purchases have changed, marketers need to uncover new ways to reach potential buyers and shine brighter than competitors. Businesses can’t rely solely on email blasts and mass advertising campaigns, marketers need to focus more on being discovered and learn how to nurture ongoing relationships with active leads.

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How to Optimize Your Landing Page for Lead Conversions

As a marketing firm, one of your main goals is to help your clients generate leads. Leads are the serious inquiries that you get from consumers about the product or service that you are marketing. The more leads you have, the stronger your lists, the more effective your newsletters, and the higher the chance the brand has to generate the sales that it is looking for. There are many ways to generate leads, but this specific post is going to deal with a favorite amount marketing professionals: optimizing the landing page. What is a Landing Page? You don’t need to ...

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A/B Testing: Just Keep Testing… Just Keep Testing…

When most marketing professionals are faced with the phrase “A/B Split Testing,” their minds automatically revert to the notion that this phrase has something to do with the scientific, mathematical, or a methodology that is far beyond their level of expertise. To the contrary, A/B split testing is something that every marketing professional can easily master and use to make their marketing campaign and lead generation much more effective as a result. Below is everything you need to know about A/B split testing and how to employ it to your benefit. An Explanation of A/B Split Testing A/B split testing ...

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increase conversion rate

Pro Tips For Increasing Your Conversion Rate Part 1

You can drive all of the online traffic in the world to your site, but without continuous improvements in your conversion rate, you are simply wasting your time, money, and effort. Even the smallest changes to your website can have a dramatic change on how your business performs. By understanding what to look for and how to implement these changes, you can quickly formulate a plan to convert more traffic into sales. Conversion rate optimization capitalizes on traffic you already have. This means you aren’t spending more money getting visitors to your site, just doing a better job of converting ...

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guide for success

The Dummies Guide to Improving Conversion Rates

It doesn’t matter how many visitors your site attracts, if they are not converting to sales, then your site will never make REAL money.  Believe it or not, a few tweaks here and there may be all that you need in order to turn incoming traffic into a viable source of income.  Before you take the time and effort and revamp your entire marketing campaign, check out these quick fixes that can yield big time results! – Pay attention to your copywriting.  Every word illicit a different thought or emotion from the reader.  Utilize the big power words that can be found here. ...

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