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Tag Archives: content


Repurposing Your Content

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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Convert Your Blog Leads with 6 Simple Steps

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

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Mastering the Content Marketing on a Small Budget

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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CTA: Amplify Your Results

First off, what is a call to action? In marketing, a call to action (CTA) is a directive to the visitor to incite an instant answer, most often by using an urgent message such as “call now!”, “find out more” or “visit a store today”. A CTA doesn’t need to be so bossy however. It could just be a simple request like “choose a style ” or “watch this short video”. An obvious CTA would be inviting the website visitor to buy a product or give personal details and/or contact information to the company/website. Brilliant marketing tactics often use a ...

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Pop-up Marketing: The Advantage

Pop-up advertisements have been a pervasive part of web browsing since the internet’s use became widespread in the 1990s. It initially seemed like a fantastic marketing tool, particularly when used in a subversive manner. An advertisement pops up, on top of the site the user intended to visit, and won’t let the user get to his or her desired destination until he or she has clicked on the pop-up to either visit the place advertised or find the way to close it. Marketing Tool or Public Enemy? What was originally envisioned as the new wave in marketing, an innovative way ...

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