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Tag Archives: content marketing

The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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Creating a Content Marketing Culture

For any business, there are two elements that cannot be undermined: content and marketing. Both content and marketing are extremely important for a number of reasons. However, the greatest reason is that content and marketing the content are the most significant factors when it comes to driving your business’s sales. But, for this strategy to be effective, the content that is marketed needs to of high quality, relevant to the business, and it needs to convey to the consumer useful information. To truly engage customers with content and marketing, businesses should step up and develop a strong content marketing culture ...

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successful blogging

The 10 Commandments of Successful Blogging

Like many of you, I do a lot of web surfing during my free time. I have a list of blogs and websites that I frequent and enjoy finding new ones as well. As a marketer, I can’t help but dissect every site that I stumble upon. I swear, It’s a curse that I have. I look at everything from the placement of ads to the type of font that they use. Lately though, I’ve been noticing a disturbing trend while perusing through the online world. There are a TON of websites out there that make a TON of blogging ...

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Running a Marketing Campaign That Won’t Overwhelm You

Marketing your business online can feel a little bit like trying to fill up a swimming pool with an eyedropper, right? There are so many people out there, and not everyone uses the same social media, frequents the same corners of the internet, or uses the same search engines. What’s a small business owner to do? While I know how you are feeling, honestly, I would advise you to take a deep breath and relax. Internet marketing does not have to be hard, complicated, or even all that time consuming, provided you focus your efforts in the right place and ...

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3 Types of Content that Will Get You More Views

There’s more to content marketing than creating a few catchy blog posts. Much more. In today’s post, I’ve compiled a list of 3 non-traditional types of content that will help boost your brand to new heights. Before we begin, I’d like to outline a few key points. Don’t be afraid to try something new – Just because you may not have experience with one or more of these types of content does not mean that it can’t benefit your marketing campaign. Besides, learning knew stuff is part of what makes internet marketing so much fun! You don’t need to try ...

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