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Tag Archives: Branding

Privacy Statement: Should You Have One and What Should It Include

Although there is no federal law that regulates such practices, you should always include a privacy statement on your website. Creating the simple document is a very important step in the process. A properly written policy will disclose all or some of the ways you plan to use gathered information about site visitors. It should include an outline of how you store data and manage gathered information in plain language that is easy for users to understand.

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Tools to Use for Brand Consistency

It isn’t hard to write regularly scheduled blog posts or to put out eBooks or other types of digital content in 2017. In fact, it is so easy to shift an idea into a concept that we sometimes forget to check for brand consistency. With internet access and use of basic business software just about anyone can create online content with their interpretation of your brand messaging and look.

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Consistency Is Key – Branding Across Multiple Platforms

Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.

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Brand Consequences and Customer Service Mistakes

Managing a brand isn’t always easy. Making a wrong mistake can cause your brand to teeter on the brink of ruin, especially if your mistake significantly affects your customer relations in a negative manner. The best way to avoid problems is to learn from the biggest companies and their mistakes. Below is an overview of some of the largest brand consequences and the steps that they’ve taken to push their customer relations into ruin. While these brands have been able to avoid ruin, they faced a great deal of criticism and have had to issue public relations statements in order ...

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Social Media Marketing: Show Me The Money

Owning a business is a tough job. One of the most pressing concerns that most business owners have is how to create more business that brings in the money. While there are an infinite number of ways that you can market your product to bring in more business, one of the most savvy money making moves that you can make is to utilize social media. Many business owners tend to overlook the significance of social media as a money making resource. Below are just a few of the major ways that social media marketing can help your business bring in ...

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