Home / Tag Archives: Branding

Tag Archives: Branding

Blind businessman

Brand Consequences and Customer Service Mistakes

Managing a brand isn’t always easy. Making a wrong mistake can cause your brand to teeter on the brink of ruin, especially if your mistake significantly affects your customer relations in a negative manner. The best way to avoid problems is to learn from the biggest companies and their mistakes. Below is an overview of some of the largest brand consequences and the steps that they’ve taken to push their customer relations into ruin. While these brands have been able to avoid ruin, they faced a great deal of criticism and have had to issue public relations statements in order ...

Read More »
laughing man catching paper money

Social Media Marketing: Show Me The Money

Owning a business is a tough job. One of the most pressing concerns that most business owners have is how to create more business that brings in the money. While there are an infinite number of ways that you can market your product to bring in more business, one of the most savvy money making moves that you can make is to utilize social media. Many business owners tend to overlook the significance of social media as a money making resource. Below are just a few of the major ways that social media marketing can help your business bring in ...

Read More »
Competition in business

Why Online Marketing is Important

There are many ways you can market your brand. You can send mail, host events, provide newsletters, and advertise to the world on television and magazines. However, while these are all excellent options, the list is missing one crucial method and that is internet marketing. The importance of internet marketing is nearing its peak. Internet is the medium where most consumers get their information and it is also the easiest ways for the consumer to engage and get in touch with the brand. Adopting a strong and effective internet marketing strategy can do wonders for your brand. Below is an ...

Read More »
Teamwork and success concept

Foundation for Success: Consumer Trust

Consumer trust isn’t a bygone concept when it comes to marketing. These days, consumers are more likely to purchase a brand that they know will deliver on their expectations. Any successful marketing campaigns requires trust between your brand and the consumer. For some marketing managers, the idea of trust and the public seems to be a concept that cannot be comprehended. There are those that believe that there is no way to foster trust between the consumer and the brand, and that this endeavor may in itself be useful. However, research shows that trust is not only attainable – but ...

Read More »

Branding Power

These two tips could end up earning you a lot of money. Not because they are a free traffic source, or because they are ways to get hundreds of people to your site… but because they will empower your online brand. Your brand is everything now, in a world that is mostly limited to 140 characters on our direct traffic platforms, or because we have very little time before our prospective clients actually click the back button (due to banner and website blindness). You only have a few seconds to capture your visitor’s attention, so you really need to go ...

Read More »
Scroll To Top