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Tag Archives: branding strategies

Consistency Is Key – Branding Across Multiple Platforms

Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.

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Branding

The 5 Most Important Rules of Branding

Branding is an often misunderstood, yet absolutely critical aspect of marketing. People often think of branding as their logos, their colors or their company’s name. It’s a lot more than that. Here are the five most important rules to keep in mind with branding.

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