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Tools to Use for Brand Consistency

It isn’t hard to write regularly scheduled blog posts or to put out eBooks or other types of digital content in 2017. In fact, it is so easy to shift an idea into a concept that we sometimes forget to check for brand consistency. With internet access and use of basic business software just about anyone can create online content with their interpretation of your brand messaging and look.

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Consistency Is Key – Branding Across Multiple Platforms

Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.

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7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

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An Example of Brand Marketing Pitfalls

If you’ve been following the news lately, and there has been a lot of news, then you’ve probably notice the negative press that some of the world’s largest soda brands are getting – particularly Coca-Cola. The most recent negative press that Coca-Cola has been getting revolves around its Diet Coke line of Cola. As news sources put it, it seems that Americans are falling out-of-love with the soda. Statistics show that sales have dropped 15 percent in the last two years, which is close to a third since 2005. As every brand knows, when one item falls out of popularity, ...

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The Importance of Your Brand Promise

For any individual in the field of marketing, there are a number of important facets to be aware of. When it comes to marketing your brand, there are certain strategies that can having the effect of either making your brand or breaking your brand. One of the most important and useful strategies out there is to always ensure that your brand’s promise truly comports with what your brand is delivering your customers. To ensure that you are on the right track when it comes to your own brand’s promise, below is an overview of how to achieve a strong brand ...

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