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An Example of Brand Marketing Pitfalls

If you’ve been following the news lately, and there has been a lot of news, then you’ve probably notice the negative press that some of the world’s largest soda brands are getting – particularly Coca-Cola. The most recent negative press that Coca-Cola has been getting revolves around its Diet Coke line of Cola. As news sources put it, it seems that Americans are falling out-of-love with the soda. Statistics show that sales have dropped 15 percent in the last two years, which is close to a third since 2005. As every brand knows, when one item falls out of popularity, ...

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