Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.

Managing a brand isn’t always easy. Making a wrong mistake can cause your brand to teeter on the brink of ruin, especially if your mistake significantly affects your customer relations in a negative manner. The best way to avoid problems is to learn from the biggest companies and their mistakes. Below is an overview of some of the largest brand consequences and the steps that they’ve taken to push their customer relations into ruin. While these brands have been able to avoid ruin, they faced a great deal of criticism and have had to issue public relations statements in order ...