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Tag Archives: Blogging

Storytelling for Audience Engagement and Conversions

Human beings are natural born story tellers, we delight in visual communication. Storytelling breathes life into a scenario and adds that vital emotional connection. It breeds feelings of bliss, sadness, or peace while captivating an audience. This is precisely what is needed to make your digital marketing campaign pop.

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Utilizing Freelance Writers to Supplement Content Marketing

Utilizing freelance content writers for marketing purposes can be great for your business. It will allow you to curate a larger, more steady stream of web content on a variety of relevant subjects. Freelancers can either supplement an existing content writing pool or work as a substitute option. This popular method is a great way to get your message across to a wider audience more quickly.

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5 Reasons to Start a Blog This Year

Today, having your own web presence outside of LinkedIn and Facebook is important when it comes to building your professional image. It’s understandable if you are still hesitant about venturing into the blogosphere. It’s a huge community, so getting started might seem just as daunting as it is to build your audience. However, once you get started you will find having a blog will help you both personally and professionally. To help make our point here are the top five reasons you should make a blog in the New

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3 Reasons Why Affiliate Marketing Really Generates Leads

Does affiliate marketing still generate enough leads for companies? Some would like to think affiliate marketing is no longer generating enough leads to be relevant in today’s Internet--especially with the growing popularity of ad blockers and tracker blockers (such as Ghostery). However, affiliate marketing still does have its benefits and when you take into consideration the lack of a decent ad blocker on mobile devices and the fact millions access the Internet primarily on their phone, affiliate marketing shouldn’t be overlooked.

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Repurposing Your Content For More Eyeballs

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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