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Tag Archives: Blogging

3 Ways to Generate Leads with Affiliate Marketing

Does affiliate marketing still generate enough leads for companies? Some would like to think affiliate marketing is no longer generating enough leads to be relevant in today’s Internet--especially with the growing popularity of ad blockers and tracker blockers (such as Ghostery). However, affiliate marketing still does have its benefits and when you take into consideration the lack of a decent ad blocker on mobile devices and the fact millions access the Internet primarily on their phone, affiliate marketing shouldn’t be overlooked.

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Repurposing Your Content

At this point, there is little doubt about the importance that content marketing plays in the bringing customers into a business. According to a survey by the Custom Content Council: “61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company.” That number, in itself, is plenty of evidence pointing to the role that content marketing can play in the success of a business. Unfortunately, however, content marketing does not come without its fair share of challenges. As marketing specialist Ross Beard points out, one of the main ...

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Convert Your Blog Leads with 6 Simple Steps

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

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Don’t Let Your Content Go Stale

As a marketing manager, you’ve likely encountered days where you’ve spent hours trying to brainstorm new content for your next marketing campaign. If you’re like most marketing professionals, your final resort is to look online to see what your competitors are posting and to use that content as a way to spin your own. While this may work for some time, this type of strategy does have its faults – and serious ones at that. Instead of spinning content and recycling ideas that already exist, you can come up with fresh content and if you promote it the right way, ...

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Pins & Hashtags – What Does It All Mean for You?

Pins, hashtags, likes, unfriending – thanks to social media, we now have developed a completely new language to describe all of the features and tools needed to run a successful page. Do you find yourself chuckling in empathy with the little old lady who has quite literally posted actual photographs to her home’s wall? Fortunately, it’s not all that complicated once you understand the jargon. Today, I’m going to go over all the words, phrases, and features from A to Z commonly thrown around when discussing social media, as well as how some of them in particular can help you ...

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