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6 Simple Ways to Convert Leads from Your Blog

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

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Blog Your Way into Successful Lead Generation

Blogging can do wonders for your marketing strategy. By having a blog for your brand, you can provide your brand’s fans with relevant and interesting content. In addition, you can also generate more leads with a great blog in place. For most brands though, the lead generation step is a bit tricky. In order to create a blog that generates leads, you’ll need to use some effective marketing tactics. Fortunately, the below tips are the right methods to be using. By implementing the strategies below, you’ll be able to take your blog from content delivery to lead delivery and beyond. ...

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Pins & Hashtags – What Does It All Mean for You?

Pins, hashtags, likes, unfriending – thanks to social media, we now have developed a completely new language to describe all of the features and tools needed to run a successful page. Do you find yourself chuckling in empathy with the little old lady who has quite literally posted actual photographs to her home’s wall? Fortunately, it’s not all that complicated once you understand the jargon. Today, I’m going to go over all the words, phrases, and features from A to Z commonly thrown around when discussing social media, as well as how some of them in particular can help you ...

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Tips on How to Create Relevant Content

In a world where content is king, people tend to put lot of random information on their webpages in an attempt to boost their page rank with different search engines. Unfortunately this won’t do any good if the content isn’t relevant to their website. In order for SEO to work properly content must be fresh and consistent with the overall theme of your webpage or blog. Another reason to have relevant material on your website is your visitors. If you content is consistent throughout and every post has something to do with the theme of your page, then more people ...

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How to Deal Effectively with Negative Comments

When you put yourself out there and open your blog, Facebook page, or Twitter account up to outside comments, it is not without risk. Let’s be honest – it can be downright scary to see what your audience has to say about you, and negativity naturally puts us all on the defensive. While you may be tempted to lash out at these comments and fight fire with fire, so to speak, please don’t. Relax, take a deep breath, and follow these suggestions to actually turn negative comments into a positive for your business. Reasons for Negative Posting Negative comments run ...

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