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Amazon’s Prime Marketing Strategy

By now it’s safe to say that anyone who has been online has probably heard of Amazon and almost just as many have heard of Amazon Prime. Starting out as a way for customers to get 2-day shipping on all the orders many doubted that customers would be willing to pay an annual fee just for shipping. Amazon Prime has now been in existence for 8 years and has been received by millions of customers. What many experts claimed would be a failure turned into a way for Amazon to fund many of its new distribution centers and increase brand ...

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