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Tag Archives: ad retargeting

Retargeting and You

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as re-marketing by Google) has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with how it works and when it should be used. What exactly is Retargeting? Retargeting is the practice of serving ads based on prior engagement; technically, it is cookie-based technology that relies on Javascript code to trail your audience anonymously all ...

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Ad Retargeting Increases Conversion Rates

Ad retargeting is how businesses turn online window shoppers—people who are just browsing through products—into buyers.  Only about 2% of online shoppers purchase a product the first time they visit a website.  The other 98% of customers have to be brought back to the website after they have walked away without purchasing. Ad retargeting is the way that businesses bring window shoppers back to their websites, and convert those browsers and non-sales clicks into sales and revenue.  The rate at which customers are converted from casual browsers to buyers is referred to as that website’s “conversion rate.” What Ad Retargeting ...

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