Market research is a very easy route to making a lot of money. If you know what your customers really want and need, then all you have to do is server it up to them on a silver platter, and reap the rewards.
So why doesn’t everyone do it on a regular basis? The problem usually is that when a marketer gets an idea, they want to get straight down to business and get it out to the public.
They know that there is a market there for them – but they’re not sure how BIG that market is. So, this is where surveys would be ideal. The thing is, marketers know that time and tide wait for no man, and before they got the survey finished, there could be a dozen or so more people selling the exact same recipe for success as they were planning.
Unfortunately, you do have to bite the bullet, and take the time to survey your market, to ensure that you are not only delivering a good product – but one that is actually perfect for the majority of people who are going to be interested in it. So, the best way to start out with a survey, is to get on a forum that has a captive audience of a few thousand people in your niche. Then use a website like Survey Monkey to harvest all the information and actually build the survey.
The secret sauce in a lot of IM projects is the research behind the product. Real IM gurus know that they must appeal to 99% of the people reading their sales pages, and that way they can increase their sales line right past their own personal list, and into the stratosphere. You can ask any questions you like, and you can then build the ideal product for each person.
Once you have got all the answers in front of you, you can literally go away and address every single FAQ that ever could come out of your product, and you can also create a product that will be indisputably better than most of the similar products out there. It may take a little time in setting up, but you can be assured that it will pay off. After all, you are actually asking people if they need a product, and you will be staring at a list of answers that say yes. That is MUCH more encouraging than flying blind into a market, and not knowing where the first sale will come from.