Over the past week I’ve been publishing posts as part of my Guest Blogging Guide Series. Today is the third and final installment, which means that I’ll be adding in some juicy details (including an email script).
In case you missed the first two parts, I’d highly recommend going back and reading them as they help set the stage for this final conclusion.
We’ve got A LOT of information to cover today, so let’s get started…
How to Find Sites to Guest Blog For
It’s time to create a list of the key influencers within your niche that you plan to pitch your guest post to.
The following information that I’m going to share will give you the best chance at securing a guest posting opportunity, so please pay close attention…
The first thing you will need to do is open up an area for you to write; Excel, Word, Notepad, whatever.
Now, make a quick list of all of the key influencers within your niche that come to mind. It doesn’t matter how big they are, add them to your list. If no one comes to mind, then write down the names of authority sites.
If no one comes to mind, then simply skip this step and move on. Next you will need to Google your target keywords.
Let’s say that one of your keyword phrases is “how to get more traffic from Youtube”.
Here are the results that I got…
Write down every site that appears to be a blog. From the results above, you can see that there are a ton of high quality websites to choose from.
4 of the 5 websites shown above actually feature content from numerous freelance writers and other influencers within their niche. This is absolutely perfect for your guest blogging needs.
However, you will come across some sites that aren’t quite suitable for your needs, such as the wiki-how article. You’ll need to disregard these websites.
In the perfect world, you’ll want to build a relationship with the other blog owners / editors prior to pitching your idea because most marketers tend to work with people that they know and like. Often times, larger more influential blogs will receive a TON of requests to guest blog every single day.
You COULD stop your search right here and contact the websites that popped up in the search query because you know that these particular websites are in the same niche as you and likely have audience members that would be interested in what you have to say…
BUT, that’s taking the lazy way out. Instead of stopping here, I’m going to show you how to find even MORE websites that would be willing to feature your content. After all, the more websites you reach out to, the greater the odds that one of them will accept your offer.
So that means you’ll need to dig a little deeper…
The very first blog post that appeared for my search “how to get more traffic from Youtube” was for a site called Search Engine Watch.
When I click on that link, it takes me to the blog post. At the very top, the name of author who actually wrote the post is shown.
You’ll need to take note of the author and do a Google search for them. In this particular case, I did a search for “Brian Dean” coupled with the word “Youtube”.
Within the first 2 pages alone, I found that Brian created guest posts for;
You’ll want to add these sites to your list because we know
- They are likely within your niche
- Feature guest posts
You can use this approach for any of the authors that have posted blog posts to the websites on your list. This could take some investigative work, but will help grow your list of potential websites to contact to epic proportions.
The Tried and True Method
This is quite possibly the easiest way to find websites that are open to guest bloggers because it targets the sites that are actively seeking people to write for them.
Most high profile websites receive TONS of emails every day requesting the opportunity to guest blog for them. The vast majority of these requests get denied.
However, by contacting sites that promote the need for writers and content creators, you can save yourself a lot of trouble and heartache.
You may be pleasantly surprised at how many quality sites are seeking writers. Here’s how it works: Google your keyword plus one of the following phrases in quotation marks.
Google your keyword plus one of the following phrases in quotation marks.
- “become a contributor”
- “guest post guidelines”
- “submission guidelines”
- “write for us”
- “add a post”
- “submit your post”
- “writers wanted”
- “guest post by”
On the very first search I did, I clicked on the very first link and this is what I found…
I bet with a little bit of elbow grease you can find several top notch blogs that would jump at the chance to have you guest post for them!
Your First Contact
In the perfect world, you’ll want to reach out to your prospected blogs and open up a friendly dialogue with the owners / editors. Instead of flat out asking them for a guest post (which most people mistakenly do), it’s best to be friendly and compliment them on their work.
This way, when you finally do get around to asking them for a guest post, you’ll already be on their radar instead of emailing them out of the blue and asking them for a favor.
This can be done through social media, email, or commenting frequently on their blog. As a relationship builds, they will get to know what you’re about and what kind of value you can potentially provide for their audience.
Of course we don’t live in the perfect world, and most of us don’t have time to spend commenting on blog posts and responding to emails every single day, especially if the list of sites you’ve gathered up to this point is relatively large.
So, in an effort to help expedite the process, I’m going to give you a brief script on how to contact these blog owners / editors outright.
However, if you do get the chance to build a relationship prior to asking for a guest post, it will help increases your chances of success DRAMATICALLY.
Let’s pretend that you’re emailing a prospective site owner for the very first time. What should you add in the email? Well, Dale Carnegie once said,
“Talk to someone about themselves and they’ll listen for hours.”
That means in the very first communication, you need to talk about THEM. This first email is NOT the time to pitch them your idea, tell them about how awesome you are, or anything other than providing some information that will help them out.
Believe it or not, but most quality site owners receive tons of pitches a week from people trying to gain something from them. This is a terrible idea; mainly because, why should they care? Why is your pitch different from the hundreds of others they’ve received?
At least if you contact them with some pleasant words, you can feed their ego a bit and open up a line of dialogue. That way they get to know and like you before you ever ask them for anything.
Here’s a basic email that I’ve used in the past.
I just wanted to tell you that I’ve become a big fan of your work.
Just read your article about “widgets” What’s funny is, I’ve always believed the same thing, and some people don’t. Well, check this: I stumbled on some research that PROVES exactly what you said about widgets. It was done by a university in Canada, and I think you’ll dig it. Here’s the link.
And that’s it for the first email. Do you see what I did there? Not only did I talk about him, but I gave him something that he may find helpful in the future.
This not only shows him that I’m being genuine when I reach out to him, but also leaves room for future dialogue, because there’s a good chance that he will check out the link and possibly even reply with a “thank you”.
The Second Contact
That first email is meant to help you get your foot in the door, the second is where you actually ask the site owner for a guest blogging opportunity.
It’s important to wait until the site owner replies to your initial email. Since you only thanked them for their hard work and gave them something of value without asking for anything in return, they will likely respond.
The follow-up email was actually an email that was sent to me. I thought it was so clever that I began using it for myself. Check it out.
Subject: you should blog about (insert suggested topic)
(insert their first name), as an avid reader of (insert their site name) I would love to read about (insert guest blog post topic), and I think your readers would as well.
Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on (insert guest blog post topic).
I know you are probably busy and won’t blog on it, so I’m going to make you an offer you can’t refuse. How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on (insert previous guest post URL #1) and (insert previous guest post URL #2).
Let me know if you are interested. I already know your blogging style, plus I understand what your readers love as I am one.
Look forward to hearing from you,
All you have to do is fill in the basic info and you’re set. This email works extremely well because it doesn’t come off as if you’re asking them for something, but instead willing to do them a favor that benefits them!
Hopefully you’ve enjoyed this 3 part series about guest blogging. If done correctly, it really is one of the easiest ways to promote a brand / business.
There have been countless popular internet marketers that made their name from guest blogging. Instead of publishing post after post to their own website in hopes that traffic would eventually trickle in, they actively promoted their brand by siphoning the followers of other established websites.
Over time, they became the authority within their niche because everyone knew who they were and what they were about.
Use what you’ve learned and apply it. Remember to give it some time because guest blogging should not be seen as a short time solution, but as a method to help build your business in the long run.
If you have any comments, feel free to leave it in the section below.