Social networking plugins on your blog serve several purposes. As an internet marketer, you want your site visitors to track down your activities anywhere at any time. The easier you make this task for them, the more likely they are to keep you in mind when they want to catch up on the latest information in your authority niche.
Social networking plugins look like little icon buttons on the sidebar or navigation bar of your website. Sites like Twitter, Facebook, YouTube and StumbleUpon are often the most popular plugin links to direct site traffic towards. Feedburner, an RSS feed manager, is also a popular choice.
Social Networking Plugins and Design
If any part of your website should be “pretty,” it should be the social networking plugins area. People love clicking on big, shiny buttons. So what should your social media icons look like? Big, shiny buttons. Okay, so you can choose a smaller plugin if you need to stuff more than four or five buttons into one area. But overall, you want your connection icons to make you more visible, and in doing so, you’ll need size and color on your side.
Some website managers put their plugins at the top of their website on all pages in locations like the header and navigation bar. Others, especially bloggers, put their social media icons in a sidebar plugin. Both of these are ideal options as long as ads, affiliate links, blogrolls and archives don’t get in the way and clutter the area.
Social Networking Plugins for Content
You’ve seen these everywhere, whether you realize it or not. Social networking plugins are popular at the top and bottom of online articles, especially news articles. Ever wonder how to make your articles go viral? Put a Twitter “Tweet” button and FaceBook “Like” button on the top of your article, and watch it go viral as readers send it to each through their feeds.
These buttons are tinier and not as visible as the ones in the sidebar. Readers generally look specifically for these links if they want to share them with their friends, so you don’t have to make them quite as prominent. However, you do need to place them in a location where readers are accustomed to looking for them. For example, put them just beneath the title (or next to it) or at the bottom of the page next to the author’s name. You’ll also be able to see how many likes and tweets it has received by looking at the number next to the button.
There is a slight difference between how these two types of social networking plugins work and where they will take readers when clicked. The ones we talked about in the first section are purely for connecting with your readers. When clicked, the reader will be taken straight to your company’s public Twitter or Facebook page or profile. In the case of the second social networking plugins, they will be given the opportunity to share a link on their Facebook wall or Twitter feed as well as add notes or commentary in the post. These social networking plugins are probably the most simple you’ll use of any plugin on your site, but they’re also some of the most powerful.