Feedback is an essential part of social media optimization. If you’re not getting feedback from your readers, you’re essentially talking “at” your audience rather than “to” your audience.
Getting feedback will help you make course corrections, so that everything you say is on message and on point. You’ll ensure that you’re talking about the things your customers care about. It can even help guide your product decisions and make sure you only create products that people want to buy.
How do you use social media to gather feedback?
Step 1: Be Clear on the Purpose of the Feedback
Before you ask for feedback, be clear about your reason for asking. Are you deciding what to write about in blog posts? Are you looking for ideas for future products? Do you think you’ve made a mistake – and want to find out how badly it impacted your brand?
Make sure you have a clear purpose before you start asking.
Step 2: Set Up the Feedback Platform
There are a lot of different ways to ask for feedback. Here are some of the best ones for social media:
- A Tweet. A tweet is a great way to ask for feedback, because it’s so short and informal. You can literally shoot out a tweet now and get a dozen responses within the hour. People don’t think twice about replying to a tweet. It doesn’t seem like work and it doesn’t seem like they’re doing you a favor. It’s just part of the conversation.
- A Facebook Poll. Like a Twitter tweet, a Facebook poll doesn’t seem like a big commitment. It’s fun to answer and people like expressing their opinions. You can do several Facebook polls a month without exhausting your audience.
- A Survey. A survey is a much larger commitment than a tweet or a poll. You’ll get far fewer responses, but the responses tend to be a lot more detailed. You’ll get a lot more responses when you use a survey. If you’re using a survey, make sure it’s visually appealing and make sure to tell them how long the survey is right in the beginning.
- “Email Me.” This is also a big commitment. It’s a great way to start conversations with people in your audience. Only ask them to email you if you can actually read and/or respond to all those emails.
Step 3: Tell Them Why They Should Answer
Don’t just ask without giving back. Tell them why they should answer your survey. For example:
- Get the Features You Want in Product X. Give feedback today and we’ll make sure we put the things you want in the product.
- Complete the survey for a chance to win a prize. Having a “lure” is particularly helpful if you’re doing long surveys.
- “We’ll really appreciate it.” Oftentimes just knowing you’ll read and appreciate their feedback is enough. People want to feel heard and they like sharing their opinions, as long as they think it makes a difference.
Step 4: Implement What You Learn
Finally, implement what you learn. More importantly, make sure your audience knows you’re implementing what they taught you. That way when you ask for feedback again in the future, they know you’re actually paying attention.