Social media for businesses is a hot topic these days. Almost everyone from big corporations to mom and pop shops all over the world have a Twitter and Facebook account dedicated to their business, and if you have a website that you rely on for income, then you need a social media presence, too.
But hold up a second before you go making a Twitter handle that looks like “BestAffiliateMarketerBabe” or something like that. Social media for businesses needs to have a professional touch that many internet marketers fail to deliver. This guide will give you some tips for how to best go about prepping your social media for businesses accounts.
Social Media for Businesses: Conducting Yourself Online
Marketers make some big mistakes when they first start social networking online. From making cheesy usernames to tweeting nothing but affiliate links 24/7, they can rub off the wrong way on followers and friends, which will only hurt their business.
That’s why you need to start off on the right foot with your social networking endeavors. Here are a few tips that will help you get started.
Tips for Social Media for Businesses
1. Dedicate some time to interacting with fans. They followed you for a reason, so it’s within your best interests to keep them interested. That means you should follow some of them back (some businesses make a practice of following ALL of their followers back). Try retweeting or “@” tweeting them when you see something of note coming up in their feeds. And it doesn’t have to be business related. In fact, the more personal it is to your followers, the more they’ll understand that you care about them, not just their money. So tweet personally whenever you can.
2. Be honest about affiliate link tweets. There’s nothing more disgusting about an affiliate marketer than when they try to lie about the legitimacy of a link. No one likes the feeling of getting snookered, especially online. If your audience already knows you send out affiliate links on a regular basis, that’s one thing. But saying, “Hey, check out this awesome story I found this morning on this news site,” and you end up linking to the same affiliate site you always link to, you’ll lose rapport amongst your fans.
3. Use proper English and limit foul language. You should be aware that some followers dislike seeing foul text show up in their feeds, and they may report your account or at the very least, unfollow you. Keeping your language grammatically correct and spell-checked is just as important in a tweet or a Facebook wall post as it is in a business letter. You need to keep up the image of a professional, even if you’re a laid-back marketer.
What to Tweet and Post About
At this point, you’re probably thinking that social media for businesses is a catch-22. If you can’t be too casual, yet you can’t post affiliate links all the time, then what in the world should you tweet about?
That’s a good question. If you are devoted to a particular niche, you can follow market trends for that niche and write short commentary on those trends. You can even link to other reputable sites for users to learn more if they so choose. This will establish trust, and you’ll soon be soon as an authority when you embark on your social media for businesses endeavors.