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Sneaking into the Funnel

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You could write five hundred articles tonight, and publish them all over the web. You could utilize the article directories to full effect, and even spin those articles (all five hundred of them) into possibly hundreds of thousands of possible articles… and what would be the point exactly?

You would be at the start of the funnel for sure. You would be in the presell phase, leading a client into another website, or even direct linking to the offer you are promoting, or the product you are writing about.

Is there anything wrong with this? Not especially, no. It would no doubt be somewhat profitable, and then go on to earn you a residual income for as long as that product was popular, or as long as the niche was warm.

Presell and review style articles are ten a penny, and this means competition drives your profits down. Those 500 articles are trying to compete with millions of others. Even if you are spinning articles, you are still trying to put your stamp on the niche with the same amount of words as the other marketers, and you are jostling for position too. So, you have to add SEO to your list of things to do as well. The cost then starts to rack up, as you get backlinks for these articles, to ensure visibility on the SERPs.

So what is the point here?

Article marketing works. No question about it. But of all the content marketing methods out there, press releases work the best. This is because a press release can be syndicated to millions of websites who have a common niche, or are at least aggregating the information for their readership.

This is not another one of those “how to write a press release” posts, don’t worry. The point I’d like to make is that you can start much further down the funnel with article marketing and get lots more in the way of revenue. Instead of looking at new ways to write about “dog beds for sale”, why not look at a manufacturer of dog beds, and see what new they are putting out about their products. Write a press release on this subject, and include the official quotes of the company within. You can then take that press release, and have it syndicated to hundreds of press release directories, and actually get worthwhile traffic and backlinks at the same time. You don’t have to wait for ranking – those interested in dogs beds and the news surrounding it will pick up the info, and you link will be sat in there quite happily making you money on a product that people are interested in.

You could write five hundred articles tonight, and publish them all over the web. You could utilize the article directories to full effect, and even spin those articles (all five hundred of them) into possibly hundreds of thousands of possible articles… and what would be the point exactly? You would be at the start of the funnel for sure. You would be in the presell phase, leading a client into another website, or even direct linking to the offer you are promoting, or the product you are writing about. Is there anything wrong with this? Not especially, no. It would no doubt be somewhat profitable, and then go on to earn you a residual income for as long as that product was popular, or as long as the niche was warm.

Presell and review style articles are ten a penny, and this means competition drives your profits down. Those 500 articles are trying to compete with millions of others. Even if you are spinning articles, you are still trying to put your stamp on the niche with the same amount of words as the other marketers, and you are jostling for position too. So, you have to add SEO to your list of things to do as well. The cost then starts to rack up, as you get backlinks for these articles, to ensure visibility on the SERPs.

So what is the point here?

Article marketing works. No question about it. But of all the content marketing methods out there, press releases work the best. This is because a press release can be syndicated to millions of websites who have a common niche, or are at least aggregating the information for their readership.

This is not another one of those “how to write a press release” posts, don’t worry. The point I’d like to make is that you can start much further down the funnel with article marketing and get lots more in the way of revenue. Instead of looking at new ways to write about “dog beds for sale”, why not look at a manufacturer of dog beds, and see what new they are putting out about their products. Write a press release on this subject, and include the official quotes of the company within. You can then take that press release, and have it syndicated to hundreds of press release directories, and actually get worthwhile traffic and backlinks at the same time. You don’t have to wait for ranking – those interested in dogs beds and the news surrounding it will pick up the info, and you link will be sat in there quite happily making you money on a product that people are interested in.

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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