Small business SEO is essential to learn for a number of reasons. First of all, as a small company website, you don’t have any “it’s a given” SEO working on your side. Let’s take a major company like Dell or Ford, for instance. Because they’re such a large company, and because Google recognizes them as being the authority site for their own products, they don’t need to compete against other “Ford” or “Dell” keywords in the search engines.
But when a small business SEO team like yours wants to promote HP, Dell, Proactiv or other big-name brands as an affiliate marketer, it’s difficult to compete against others in the search engines. In some cases, these names are trademarked and branded such that you cannot bid on them in paid search. And in organic search, you’ll never rank in the top five search results because there are too many commercial websites already established with these keywords.
Small Business SEO: Finding What Works
Small business SEO is all about finding your niche and then finding keywords for that niche. These keyword phrases often have less to do with an actual brand name and more to do with what people are searching for. If you’re a small business who sells your own products, then you don’t need to worry about branding any name except your own. With small business SEO, you can use social media connections like Facebook and Twitter to make your brand popular enough to deserve using as its own keyword phrase. Targeting keyword phrases with your own product name in the phrase is a great way to brand your site and keep on top of the search engines.
Small business search engine optimization also needs daily attention. Bigger sites might get away with updating every few weeks or so, but you need to give your website face time every week – and several times per week at that, preferably. Getting ahead of the competition means working not only just as hard as they are, but harder. Lots of site owners tend to get lazy, so if you can keep yourself on a schedule, you’ll be ahead of them in the search engines, provided you do your homework with your SEO strategies.
Small Business SEO: Managing Your Social Media Presence
Many small businesses are tempted to buy Facebook likes and Twitter followers. It sounds like a good idea at first, especially if you want to rocket your likes up to 100, 200 or 500 in a matter of a few hours. But here’s the rub: even with small business SEO, it can still look pretty bad on your Facebook page.
Small business SEO strategies make it pretty obvious that you want to put some type of Facebook widget to display who “likes” your company and to encourage more likes in the future. But what happens to your online reputation when you see a bunch of followers who have the same – or similar – avatars? Or how about the ones that use painfully obvious celebrity or model photos? They don’t look very real, and your authentic followers will figure that out pretty quickly.
Small business SEO isn’t hard to develop; it’s doing it right that counts.