If your website fails in search rankings, there are things you can do to bring it back up. And guess what – they don’t cost money! You can see results from your efforts most easily in social media, so you don’t have to concern yourself with budgeting out a spending limit for advertisements. Although advertising yourself still works to an extent, it’s all about getting your site up and running organically.
So consider this: You type in your target keywords in Google, and you don’t see your site anywhere in the first two pages. You’re thinking, what have I done wrong? What do I still have to do better? Well, this guide should help you figure that out.
Site Fails in Search? Bookmark Your Articles
These days, it’s not just enough to bookmark your articles on StumbleUpon and Digg. You need Delicious, which of course has been around for a while, but you also need Google entities like Google Bookmarks and Google Plus pages. Then throw in some nonbookmarking sites like Plurk, Tumblr and Posterous and you have quite a bit of presence online.
The more you promote your articles in the search engines, the better. I used to get hung up with sites that didn’t have much name recognition or traffic, but hey, as long as they have good standing with the search engine and offer you linkability, use it!
Another Way to Help a Site that Fails in Search
It’s time to expand your social media horizons! Social media isn’t only about Facebook and Twitter. There’s YouTube, DailyMotion, LinkedIn, Orkut, and many, many more that you can choose from to help your site shoot up in search. But what you must remember is that you have to mix up your media. You can’t just use articles alone anymore. You have to incorporate video and photos in order to keep your audience intrigued. This makes it easy to work in those Vimeo, YouTube, DailyMotion sites and so forth.
If you don’t have much inspiration for videos, just take photos and put them to stock music, then upload them in video format. Same goes for PowerPoint presentations. Here’s the thing: You can take your articles, strip out the great points, then bullet point them in Power Point slides. Once that is done, you can again put the slides to music and upload them in video format. Many people watch these, just in case you were wondering who would intentionally watch PowerPoint slides in the comfort of home rather than at work or school. Some people look at these videos as very informative, and indeed they are.
If you’re still running low on ideas for your website, take some more of your articles and turn them into how-to videos. Everyone loves a how-to video, your audience included. Even if your niche doesn’t lend itself to this, you can find SOMETHING that fits in, even remotely.
So next time you’re trying to keep your site fresh and keep it from failing in the search engines, keep these tips in mind, as they will work to help you stay fresh and ahead in the search engines.