SEO guide tips are often convoluted and designed for expert understanding. This leaves beginner internet marketers in the dust and feeling left out, not to mention a bit behind on the curve. In this SEO guide, we’ll explore some search engine basics that you don’t hear everywhere in an SEO guide as well as some ways you can start using them on your new or current website.
Let’s start with a little groundwork before getting into the SEO guide. Do you know what a search engine is? You might not know what a search engine is, but you probably will recognize the names of some if they were thrown out in a conversation. Do you know what a keyword is? Most people have a pretty good grasp of what these are, but are confused as to how to go about using them. These are some of the basic elements that any SEO guide should have, and that’s what we’ll explore here in this guide.
SEO Guide Tip: Let’s Talk About Search Engines
What is a search engine? Can you explain or name a few search engines? If you answered with Google, Yahoo, Bing or MSN, you’re right. But did you know that there are hundreds of “search engines” on the web? What makes some of them so big and others so little-known?
While there are several answers that fulfill this question, you can pretty much sum it up in one word: Relevance. Google is the top dog when it comes to search engines primarily because it provides the results with the most relevance to a user’s search. Some searchers are unhappy with Google, which is why they switch to search engines like Yahoo, MSN, Dogpile or Ask.
You’ve probably heard a lot of ruckus in more than one SEO guide about Google continually changing its algorithms and ticking off internet marketers. Why doesn’t anyone ever complain about Yahoo’s updates or Bing’s algorithm changes? Quite frankly, those search engines only own a percentage of the search volume that Google does. Plus, most SEO guide tips will show that they aren’t nearly as strict when it comes to algorithms, so between these two “dequalifiers,” so to speak, there’s no reason to play up to search engines other than Google.
SEO Guide Tip: Picking Keywords in More than Just Your Content
Here’s another SEO guide tip about selecting and using keywords. Picking your keywords goes beyond just using them in an article or a title. Google looks at the relevance of a user’s search query to the keywords in your domain. Think about it for a second. Suppose someone did a search for “how to get rid of bed bugs.” If your domain name had keywords for making money online in it, Google’s going to promote several pages of other results rather than bring yours to the top, no matter how well you worked on optimizing the keywords on the rest of the page.
Hopefully this SEO guide has helped you get an idea of what Google is looking for as far as content and keywords.