SEO basics are easy to follow on websites, blogs and even videos if you know how to apply them. Making a checklist of which SEO items you need to include on a regular basis always helps. But you need to ensure that you’ve got all your bases covered, not just the major ones which are the easiest to fill out. This guide will help you select additional SEO tactics that you’ve probably forgotten or have maybe never even heard of before.
SEO basics help you get a friendly nod from Google and just about any other major search engine. You need the help of the search engines to drive organic traffic, and that’s just not going to happen unless you’ve dotted all your “I’s” and crossed all your “T’s.”
SEO Basics: Tiny Details on Your Page
SEO basics are more than just adding keywords to your articles. Did you know that you can earn extra points with Google by adding keyword-specific anchor text to your link? Let’s take a look at an example from this guide. Our keyword is “SEO basics,” in case you didn’t figure that out already. If we needed to link this page to another page for some reason, we could do so by highlighting an instance of the words “SEO basics” and using that as our anchor text for the link.
However, you don’t want a visitor to click off of your page too quickly, so it’s best to place that link towards the middle or bottom of your article to avoid the search engine noticing how quickly your visitor left the page.
Adding subheaders to your articles or blog posts is ideal practice for SEO basics as well. For instance, some articles use H1 headings for the title, H2 headings for the first subsection and H3 headings for the second subsection. SEO basics tell us we need to place our keyword phrase into each of these headings for best results.
SEO Basics: Behind the Scenes
Google sees far more than just your page content and images. They crawl the entire page, including the “fill in the blank” areas of the code before your header code for the page begins. This means that you should give your site a title, a description, META tags and so forth. In fact, it helps if you choose a main keyword phrase for the theme of your site and find a domain name which includes that phrase.
In a WordPress blog, there’s a whole section for adding info about your site. You need to fill these in before launching your first blog post, or Google may crawl your site and notice that this information is lacking. There’s a spot in the WordPress template where you can completely turn off any search engine crawling until you’ve got your blog or WordPress-based site up and running. Then, it’s time to turn it back on and let your skills from learning SEO basics do their thing.
Learning the SEO basics you need to know is a crucial task to fulfill prior to uploading or publishing any website or blog.