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Segmenting Analytics for Social Traffic

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Social marketing is here to stay, and if we’re honest, is changing the way we do everything. It has even changed the way we read our statistics on our website logs. I wrote an article in the main blog today that tells you how to get your Google Analytics working for you and driving you in getting better marketing put together, based on your keyword data on GA.

This quick article is a spin off article, and will help you use Google Analytics to actually track your Social traffic easier. It’s just a quick tip, and easy to do – but very worthwhile for those who like at a glance stats!

Google Analytics enables you to segment traffic coming into your site. We will use this to grab data about Facebook, Twitter and any other sites you have traffic coming from.

Step 1: From your main Dashboard screen, in the left column, click Advanced Segments. This is under My Customization usually. Now click Create New customized segment

Step 2: Under Dimensions, and Traffic Sources, drag Sources into the Dimensions section in the centre of the page

Step 3: You will see a dropdown under Condition. Change this to “Matches regular expression”

Step 4: In the Value box, you can either use the dropdown, or paste in a list of social sites, thus;

                reddit|facebook|twitter|stumbleupon
You can enter as many as you wish, as you see fit.

Step 5: You can then name your segment a little lower. Name it “Social media” or something similar, and then Create Segment.

You can now access this segment from your Dashboard, under Advanced Segments.

Congratulations! You’re now a geek like me!

This data is extremely useful for interpreting what the visitors are doing on your site when they arrive, and when/why they leave. Social traffic can be fickle, and hit the back button unless the page is thoroughly engaging. You can see which pages get hit the most, and amp up the retention on these pages. Traffic from social sites may be fickle – but it also likes to click (yes – advertising works on them!).

Social marketing is here to stay, and if we’re honest, is changing the way we do everything. It has even changed the way we read our statistics on our website logs. I wrote an article in the main blog today that tells you how to get your Google Analytics working for you and driving you in getting better marketing put together, based on your keyword data on GA. This quick article is a spin off article, and will help you use Google Analytics to actually track your Social traffic easier. It’s just a quick tip, and easy to do – but very worthwhile for those who like at a glance stats!

Google Analytics enables you to segment traffic coming into your site. We will use this to grab data about Facebook, Twitter and any other sites you have traffic coming from.

Step 1: From your main Dashboard screen, in the left column, click Advanced Segments. This is under My Customisations usually. Now click Create New customised segment

Step 2: Under Dimensions, and Traffic Sources, drag Sources into the Dimensions section in the centre of the page

Step 3: You will see a dropdown under Condition. Change this to “Matches regular expression”

Step 4: In the Value box, you can either use the dropdown, or paste in a list of social sites, thus;

                reddit|facebook|twitter|stumbleupon
You can enter as many as you wish, as you see fit.

Step 5: You can then name your segment a little lower. Name it “Social media” or something similar, and then Create Segment.

You can now access this segment from your Dashboard, under Advanced Segments.

Congratulations! You’re now a geek like me!

This data is extremely useful for interpreting what the visitors are doing on your site when they arrive, and when/why they leave. Social traffic can be fickle, and hit the back button unless the page is thoroughly engaging. You can see which pages get hit the most, and amp up the retention on these pages. Traffic from social sites may be fickle – but it also likes to click (yes – advertising works on them!).

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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