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Sales and Marketing

A Lesson From the Spammers

As much as we hate those guys, you have a lot to thank spammers for. At least, you have a lot to learn from them. Don’t believe me? Well, the basic principle a spammer works on is that if he throws enough…ah, sticky stuff, then at least some of it will stick. The spammer sits in his basement, on a PC that is only set up for these junk emails and junk links, and he willingly blasts our inbox into oblivion. Small wonder that one of the first things a brand new computer owner looks for online is Spyware or ...

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Branding Power

These two tips could end up earning you a lot of money. Not because they are a free traffic source, or because they are ways to get hundreds of people to your site… but because they will empower your online brand. Your brand is everything now, in a world that is mostly limited to 140 characters on our direct traffic platforms, or because we have very little time before our prospective clients actually click the back button (due to banner and website blindness). You only have a few seconds to capture your visitor’s attention, so you really need to go ...

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I Am NOT a Designer!

The biggest problem that people face when starting out can be their first blog or sales page, or squeeze page – in fact anything that involves being creative… if they are not a designer, or have ANY design skills. Sure, you can outsource this work, but really, do you want to have to pay somebody hundreds of dollars for what you need? Because there’s a lot isn’t there? There’s your logo, your blog or webpage header, there’s the little social icons that people are loving these days, and then there’s the little banners that you want all over the page… ...

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The Future of Ad Placement?

When you are looking to get some advertising on your blog, then you should always follow the guidelines that millions of other bloggers before you have used, tested and made money from. There is always the good advice regarding Adsense sizes, and positioning, and this usually comes free from a lot of the more prominent bloggers who still believe in sharing the wealth. There is a lot that can be learnt from other blogs, and there is also a lot that can be learned from the big guns.

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Problem Solving Content

When you are considering any marketing campaign, you will be tempted to use many of the tools at your disposal, and many of the techniques that the professionals use to both presell and close their sales every day of the week. I say ‘tempted’ because in actuality, you will most probably continue to write your articles, sales pages and squeeze ages the way you always have done. This is not to say it’s your fault that your copy is not converting, but it is not a good idea to disregard years of successful sales and conversions. What you must do, ...

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