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Sales and Marketing

Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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Top 5 Reasons to Create a Squeeze Page… Now!

Many web designers and companies debate the pros and cons of having their customers directed to a landing page or having them directed to a squeeze page. The results of the two options are very different. When you direct guests to a landing page, your hope is to make a quick sale.

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9 Tips to Creating a Consumer-Friendly Sales Page

Without a great, consumer-friendly sales page, your online marketing campaign is not complete. In fact, your landing page is the chief component because this is how you make that first impression. Within seconds’ viewers will decide whether to stick around and accept your call to action, or keep on moving.

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