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Sales and Marketing

5 Ways to Increase Your Business’s Credibility

In the 2017 electronic age, you might be surprised to learn that although 87 percent of research focused on buying activity centers on e-commerce transactions, 92 percent of consumer purchases continue to take place in stores. If you are not yet selling online, or if you have failed to optimize your internet presence, you are limiting your reach and denying yourself a great opportunity to boost brand credibility.

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Consistency Is Key – Branding Across Multiple Platforms

Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.

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Marketing to Millennials: How to Keep Them Engaged in Your Content

Millennials are young adults born anywhere from 1977 to 2000. This key demographic makes up about 25 percent of the population in the United States and makes 21 percent of all discretionary purchases. They are currently the largest population of the U.S. workforce, quickly taking over the steadily retiring baby boomers. Like all preceding generations, millennials are unique. This quirky group presents their own special characteristics and no smart business will ignore the massive amount of purchase power millennials offer.

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Market Testing: How to Know If Your Idea is Profitable

To gain the most profit out of inbound marketing efforts, all marketers must always be testing, evaluating, and fine-tuning their ideas to achieve optimum conversions. Many market testing methods are available for use, but the following list includes the most widely used, and most profitable practices. A/B Testing The A/B method is a popular and highly effective market testing tool used to analyze the effectiveness and design of landing pages, headlines, CTAs, email subject lines, layouts and web page styles, promo offers, images, product pricing, copy length, form length, type styles, and so much more. The A/B test process involves ...

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