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Sales and Marketing

How Effective is Social Marketing

As with any social marketing campaign, there are effective ways to pull it off successfully and not so great approaches. There is a basic set of rules that need to be followed to come out on top of this game. For those who fail to do the research and learn from the past mistakes of their predecessors, social marketing can be a waste of time.

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Master the Art of Sales Psychology to Close More Deals

Whether you’re an established business, or a brand new startup looking to build your clientele, psychology can help you close more deals. Sales psychology is a powerful tool that you can use to land more sales and get noticed by customers and clients. Keep in mind that everyone is different, and anyone that tells you that you can sell anything with just a few psychological tricks is false, demeaning to customers, and probably a sales pitch in and of itself.

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Sourcing Great Products To Dropship With Your E-commerce Store

Do you know what the best products to dropship are? Whether you have successfully launched your start up e-commerce store and are overloaded with orders to fill and customers to communicate with, or you are in the beginning stages of planning your business strategy, it is important to keep in mind that sourcing great products for your shop is a continuing product that all business owners must focus on throughout the life of their business.

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6 Simple Ways to Convert Leads from Your Blog

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

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Have a Leaky Marketing Funnel? How to Patch Up for Success

For some brands, the creation and utilization of a sales funnel is integral to a successful sales process. Instead of turning prospects into leads and eventually to buyers from existing customers, the sales funnel generates buyers out of people who have never heard of your brand. Certainly, using a sales funnel sounds like a much more challenging strategy because you are creating leads from a completely new group of potential buyers. But, it seems that now more than ever, companies are opting for the funnel process. As MarketingSherpa mentions, “57% of B2B organizations identify converting qualified leads into paying customers ...

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