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Marketing to Millennials: How to Keep Them Engaged in Your Content

Millennials are young adults born anywhere from 1977 to 2000. This key demographic makes up about 25 percent of the population in the United States and makes 21 percent of all discretionary purchases. They are currently the largest population of the U.S. workforce, quickly taking over the steadily retiring baby boomers. Like all preceding generations, millennials are unique. This quirky group presents their own special characteristics and no smart business will ignore the massive amount of purchase power millennials offer.

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Market Testing: How to Know If Your Idea is Profitable

To gain the most profit out of inbound marketing efforts, all marketers must always be testing, evaluating, and fine-tuning their ideas to achieve optimum conversions. Many market testing methods are available for use, but the following list includes the most widely used, and most profitable practices. A/B Testing The A/B method is a popular and highly effective market testing tool used to analyze the effectiveness and design of landing pages, headlines, CTAs, email subject lines, layouts and web page styles, promo offers, images, product pricing, copy length, form length, type styles, and so much more. The A/B test process involves ...

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Building Trust = Building Authority: 6 Steps to Building Your Prospect’s Trust

Generating new leads is not all about how many cold calls you make or the number of decision makers you connect with, it is ultimately a matter of building credibility, authority and earning trust. Each time your sales and marketing team speaks to a lead, they are given the opportunity to build trust. The goal is to put the prospect at ease, spark an interest and make them want to hear more.

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Top 5 Reasons to Create a Squeeze Page… Now!

Many web designers and companies debate the pros and cons of having their customers directed to a landing page or having them directed to a squeeze page. The results of the two options are very different. When you direct guests to a landing page, your hope is to make a quick sale.

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