Home / Sales and Marketing

Sales and Marketing


Master the Art of Sales Psychology to Close More Deals

Whether you’re an established business, or a brand new startup looking to build your clientele, psychology can help you close more deals. Sales psychology is a powerful tool that you can use to land more sales and get noticed by customers and clients. Keep in mind that everyone is different, and anyone that tells you that you can sell anything with just a few psychological tricks is false, demeaning to customers, and probably a sales pitch in and of itself.

Read More »

Learn to Source Great Products to Dropship

Do you know what the best products to dropship are? Whether you have successfully launched your start up e-commerce store and are overloaded with orders to fill and customers to communicate with, or you are in the beginning stages of planning your business strategy, it is important to keep in mind that sourcing great products for your shop is a continuing product that all business owners must focus on throughout the life of their business.

Read More »

Convert Your Blog Leads with 6 Simple Steps

Blog and content marketing have begun to make quite the impression on the digital marketing sphere. The main reason for this is because of the incredible success that many businesses have experienced after making blogging a part of their marketing plans. According to information from the team at HubSpot, marketers who prioritized blogging in 2015 were 13x more likely to enjoy positive ROI. Not only that, but their statistics also say that companies who blog receive 97% more links to their website – which is a major factor in SEO rankings. As Olivia Allen, a HubSpot contributor, points out: “Producing ...

Read More »

Leaky Marketing Funnel Fixits

For some brands, the creation and utilization of a sales funnel is integral to a successful sales process. Instead of turning prospects into leads and eventually to buyers from existing customers, the sales funnel generates buyers out of people who have never heard of your brand. Certainly, using a sales funnel sounds like a much more challenging strategy because you are creating leads from a completely new group of potential buyers. But, it seems that now more than ever, companies are opting for the funnel process. As MarketingSherpa mentions, “57% of B2B organizations identify converting qualified leads into paying customers ...

Read More »

Top 10 Tips Lead Generation from Experts

Lead generation is one of the most important aspects of running a successful business. Without a consistent flow of leads, chances are your business will struggle to generate enough revenue to continually grow. Unfortunately, successful lead generation is one of the biggest challenges that a business faces. According to a survey by the B2B Technology Marketing Community, generating high-quality leads is the number one challenge that B2B marketers face. In fact, over 60% of the 800 businesses that they surveyed reported this as their biggest challenge. If you are reading this article, chances are it is a major challenge for ...

Read More »
Scroll To Top