You know that period of limbo where you have your site built and designed, yet you have no content or pages put up? It’s that state where you’re trying to determine which direction to take. You can go a number of ways, and you can start with a number of different topics. But until you have the preliminary pages out of the way, you’d better hold your horses.
If you really want your work cut out for you, you should start with what we like to call “priority pages” in the online world. These are the must-have pages that any site, regardless of the style or niche, should contain. These are pages that any visitor will expect to see at one point or another in their search. If nothing else, having these pages in places makes you look like a professional rather than an amateur.
Your First Priority Pages
It might seem like it goes without saying that you need a home page. But have you really thought through how your home page will look? Some people leave this step until last because they’re on the fence about what to put on the home page. Should there be links to your blog and social media? Should it be a fancy splash page with a lot of graphics? Or should you have it be blog-style, where you have a sidebar, a navigation bar and your most recent posts scrolling to the bottom? While I can’t tell you which option is best for your niche or site type, I can tell you that you DO need to have your home page mostly finalized before launching your website.
Next, put up an “About” page and a “Contact” page. You can say “about us” or “about me,” or “contact us” or “contact me,” but whichever one you pick, make sure it’s consistent. If you want to make the site more personal, say “me.” If you want it to look like it’s a business or corporation rather than a one-man show, write “us.”
The “About” page can be about you, the author, or about the business – or both! Get creative with it, and try to make it something personal. People WILL read the “about us” page, contrary to popular opinion, and they’re doing so more often these days, so what’s on it really does matter.
Your Legal Priority Pages