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Pinning Snafu’s: More About How NOT to Pin on Pinterest

You’ve probably heard me talk a little bit about what to do and what not to do on Pinterest. Well today I have a few more tips for you that you should implement and keep in mind when pinning. It’s amazing how much can really go into a site like Pinterest that seems so unimportant when it comes to marketing. But what you may not realize is that it’s super important for online marketing purposes especially, and that’s why you need to use it properly.

Nothing on Pinterest is very difficult or time-consuming to accomplish. That’s really the beauty of it. Beginner marketers can do it, and shouldn’t have any excuse as to why they can’t. These tips will make it even easier for you.

Don’t Make an Unprofessional Username for Yourself

Your username should reflect your business. Putting a bunch of numbers on the end or using cutesy/gangster names for your Pinterest handle are sure to reflect poorly on your business – unless you’re in the market of selling cat toys or blingy necklaces.

Don’t Forget to Include a Description

Empty pins are no fun to read. Oftentimes, the viewer doesn’t even know the point of what they’re looking at if you don’t give them some idea in the description. Now, that doesn’t mean to copy and paste entire pieces on the subject; just write a one to two sentence description that entices them to click the image and read your sales page. Write it as if it’s a tagline – not too salesy, not too boring.

Don’t Pin Poor Resolution Images

Dinky pictures or pictures with terrible resolution really don’t bode well with viewers. I myself despise clicking on a pin only to see it expand into a fuzzy, out-of-focus picture. So do yourself a favor and only pin images that look decent when blown up to their original size. And as always, write a good description!

Don’t Pin Your Pins to Inappropriate Boards

No one wants to click on a board for laptops and see a bunch of pins about baby care instead. Keep your boards separate, and double-check the board label before committing to the pin. Because once it’s pinned, you’ll have to delete it in order to move it; it’s a little bit more difficult to edit it.

Don’t Neglect the Regular Social Media Courtesy that You Should be Using Everywhere Else

Whether you’re commenting, pinning, following and more, act just as professional as you would on any other social media platform like Twitter or Facebook. You never know who might read your boards. Your audience will likely consist of new readers as well as your loyal crowd.

Once you get the hang of pinning, all of this will make more sense if you don’t know it already. You never know when Pinterest might turn into that cash cow you’ve been waiting for, so treat it with the same respect that you give your Facebook, Twitter, Google Plus and YouTube fans!

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About Sean Donahoe

Sean is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 50,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive...

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