So, you have just done an ad swap, and gained 100 members on your list. However, you lost 200 to the partner. Many people forget that doing ad swaps is not instant gratification. You cannot (or should not) do anything with the new members to your list, until you are 100% sure that they have settled in. Don’t sell them anything, not for some time. They joined up to your list because you gave them something free, more often than not. Does that sound like a red hot buying prospect to you? Thought not. So, here’s how to get out of this.
The fact that you have took on 100 people, taking free products from you, means just one thing – that is 100 people that like you very much. This means you can ask them to do something for you. Nine out of ten times, they will agree, after all you have just given them some value. They will want to return the favor, surely? So, you ask them to post some links on their blogs, and tell them how cool this free info is, and you get them to post on Facebook, or Twitter, or you get them to mail their OWN list too. Asking them to do this is not exactly asking the earth.
Now think of the numbers. What happens if 10 people do this for you. Just 10% of the new list you got? They may bring in a further 10, 100, 200 names. But you only had to send out one email, to 100 new friends. By the time all these new people are on your list, it will be about time for you to send out a paid offer. This sort of marketing goes a long way. Asking someone to spend five minutes of their time for you works much better than attempting to sell them something. The logic there is pretty simple.