Foundation for Success: Consumer Trust

Consumer trust isn’t a bygone concept when it comes to marketing. These days, consumers are more likely to purchase a brand that they know will deliver on their expectations. Any successful marketing campaigns requires trust between your brand and the consumer. For some marketing managers, the idea of trust and the public seems to be a concept that cannot be comprehended. There are those that believe that there is no way to foster trust between the consumer and the brand, and that this endeavor may in itself be useful. However, research shows that trust is not only attainable – but ...

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Avoiding Marketing Trend Pitfalls

When it comes to marketing content, what you tend to hear about are which marketing campaigns are successful, what types of marketing practices to adopt, and how to best market your brand. Essentially, you keep hearing about all of the good stuff and none of the nitty gritty that causes a brand to fail. Sometimes though, it is necessary to understand what makes marketing campaigns fail so that you are able to bypass those mistakes and avoid those pitfalls. Therefore, below is an overview of the most disastrous marketing trends that you should avoid incorporating into your next marketing campaign. ...

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Marketing Success: Email Marketing

There are hundreds of ways to market your brand, but that doesn’t mean that each option is a viable end effective solution. When marketing your product, you need to do what is best for your brand, which means that you want to choose the strategy that is going to do the best job. In many cases, most brands disregard email marketing because they think it is an outdated technique. The fact of the matter is, email marketing is still one of the most effective solutions for a number of reasons. Below is an overview of email marketing and why you ...

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Marketing in 2015: What You can Expect

While there certainly are outright strategies in the marketing world that you would never want to wholly abandon, there are others that you’ve perhaps noticed not to work as well as you hoped. With 2015 coming up, you want to be certain that you are well equipped with the latest marketing trends and strategies. Understanding what to expect for marketing in 2015 will ensure that you are able to provide the best marketing strategy for your brand, in turn generating the sales that you need to stay competitive and to become successful. Below you’ll find an overview of what most ...

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Learn from the Pros: Marketing Campaigns that Worked

Designing a marketing campaign isn’t always easy. Marketing campaigns take time, dedication, hard work, and a strong and knowledgeable team to get the job done. When analyzing marketing campaigns, one thing becomes clear, and that is that some campaigns stand out more than others. While creating a marketing campaign can be a challenge, the more challenging aspect is creating a successful campaign. Successful marketing campaigns aren’t as easy to attain, but when they happen, it is always best to take notice of them. Below is an overview of some of the best and most successful marketing campaigns of all time. ...

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