Understanding Brand Loyalty

Building and cultivating a brand isn’t an easy job; it takes hard work, time, dedication, financing, and a great deal of professional work. These days, one of the main questions going around in the marketing world is whether it is still worthwhile to build brand loyalty. After all, according to Forbes Magazine, changing demographics and a cultural shift in the market is making it more difficult for brands to establish meaningful and lasting consumer engagement. However, just become something is more difficult does not mean that it shouldn’t be achieved. Building brand loyalty is just as important in today’s changing ...

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Marketing’s Easy Button

Working in marketing is certainly a creative and rewarding job, but it isn’t always an easy job. According to U.S. News, Marketing Managers can receive a median salary of $115,000 per year and the job itself also ranks very high in job satisfaction. However, while most of the job seems like one that only most can dream of, the marketing profession also has its difficulties. Marketing is one of those professions that has a high level of stress. For the average employee, a high stress job can have a detrimental effect upon not only employee health but also on the ...

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Earning Consumer Trust

Have you ever worked with someone and then later realized they were not who you thought they were? Did you look at the work they did and realize you didn’t like it at all? How about becoming friends with someone and finding out they weren’t a good person? These things have happened to all of us and they are a big problem when they do. If you own a business these things become even more important and even more dangerous as well. You need to know that the people who work for you are representing your brand and your business ...

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Even Big Brands have that Oops Moment in Marketing

The importance of marketing cannot be understated. Not marketing your product can shut you out from an entire consumer base, while marketing your product poorly can lead cause your product to not appeal to consumers or to not be accepted at all. While it may seem that big brands know it all, the opposite is true. Big brands have failed, and frequently for not putting in the time and the time and consideration into developing a strong and successful marketing campaign. Below are the brands that have make the greatest marketing failures in history. Hopefully, as a small or developing ...

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Top SEO Tips You Might Not Know

To create a business you need a lot of tools. One of the most important tools is SEO. This is a method of search engine optimization. It allows you to attract more people. This works very simply. Someone searches for your topic. You use keywords that will draw that person in. When they search those keywords they find you. This process is simple in the results. It can be difficult to put together. You need to make sure you understand the different aspects of it. This is how you make it work properly. There are many different ways to make ...

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