The Importance of Your Brand Promise

For any individual in the field of marketing, there are a number of important facets to be aware of. When it comes to marketing your brand, there are certain strategies that can having the effect of either making your brand or breaking your brand. One of the most important and useful strategies out there is to always ensure that your brand’s promise truly comports with what your brand is delivering your customers. To ensure that you are on the right track when it comes to your own brand’s promise, below is an overview of how to achieve a strong brand ...

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Top Mobile Apps for Your Brand’s Success

As apps become more popular and powerful, many entrepreneurs and business owners are seeing the need in these savvy tools as a way to help grow their business and run their brand more smoothly. The best apps are those that are rethinking the way we currently consume news, culture, information, and more. After all there are lot more to mobile apps than just Angry Birds. With the added benefit of always being available right there in your pocket, apps are an essential tool for many brands pushing the boundaries of business software. Here are a few of the top mobile ...

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Amazon’s Prime Marketing Strategy

By now it’s safe to say that anyone who has been online has probably heard of Amazon and almost just as many have heard of Amazon Prime. Starting out as a way for customers to get 2-day shipping on all the orders many doubted that customers would be willing to pay an annual fee just for shipping. Amazon Prime has now been in existence for 8 years and has been received by millions of customers. What many experts claimed would be a failure turned into a way for Amazon to fund many of its new distribution centers and increase brand ...

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The Finances of Marketing

Those in the marketing business are aware of how costly it can be. According to Chron, the average marketing budget is about 5%-7% of you’re a business’ annual projected sales. For some businesses, this is an achievable budget, especially if the company is earning additional revenue on the side. On the other hand, for other brands that are just starting out, then this number can still be high. Rather than put your company through a financial burden, it may be best to implement a more financially savvy marketing strategy. Staying within a proposed and workable budget is the best way ...

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Brand Expansion: Amazon Studios

As if they weren’t taking the goods industry by storm Amazon Studios has announced that it will be producing original movies for release in theaters and distribution through Amazons Prime Instant Video this year. Ted Hope, a critically acclaimed producer, will be the one leading the creative development team for Amazon Original Movies. He has been vocal about the need for changing the way independent films are produced and distributed. Even though they have not expressed any specific projects Amazon expects to produce around 12 movies a year, all indie-style projects with budgets ranging from $5 million to $25 million. ...

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