Quality Content: Why it Matters

Ever since major search engine, Google, went on a warpath with multiple updates to its ranking algorithm, focusing on the perceived value of a website based on its content, the phrase “content is king” has never been more accurate. Quality content has become a major key to obtaining awesome positions in search engines for competitive phrases. Quality Trumps Quantity While having a lot of decent content on your website is good and will pave the way to ranking well for some low to medium competition terms, quality wins nearly every time. Why? Well, 5 well-written, organized posts tend to perform a ...

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Framework Thinking and You

Every business has a rigid business plan that they believe they must follow in order to make their company profitable and able to persevere through the years to come. They also use this plan to attempt to come up with solutions to problems. Unfortunately, this is when major issues arise in many institutions because the business plans do not allow for flexibility. Flexibility, open-mindedness, creativity, and organization are needed to solve problems. Usually, at this time the company will call in a consultant to aid in the situation, because the consultant specializes in a technique that businesses usually do not ...

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CTA: Amplify Your Results

First off, what is a call to action? In marketing, a call to action (CTA) is a directive to the visitor to incite an instant answer, most often by using an urgent message such as “call now!”, “find out more” or “visit a store today”. A CTA doesn’t need to be so bossy however. It could just be a simple request like “choose a style ” or “watch this short video”. An obvious CTA would be inviting the website visitor to buy a product or give personal details and/or contact information to the company/website. Brilliant marketing tactics often use a ...

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Social Listening: Should You Be Eavesdropping?

Social listening is a valuable tool for every single business in existence, even businesses without a strong online presence. From private schools to auto parts stores, and everything in between, social listening is imperative for maintaining a successful, continually improving business. Social media communities from Facebook to Yelp offer businesses with an invaluable resource for gauging customer buying trends and more. Eavesdropping vs. Listening Eavesdropping has so many negative implications, and it’s unfortunate, because eavesdropping can be a very useful and positive tool for all parties. Rather than having nefarious purposes, eavesdropping, particularly through social listening, can offer valuable insight ...

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Pop-up Marketing: The Advantage

Pop-up advertisements have been a pervasive part of web browsing since the internet’s use became widespread in the 1990s. It initially seemed like a fantastic marketing tool, particularly when used in a subversive manner. An advertisement pops up, on top of the site the user intended to visit, and won’t let the user get to his or her desired destination until he or she has clicked on the pop-up to either visit the place advertised or find the way to close it. Marketing Tool or Public Enemy? What was originally envisioned as the new wave in marketing, an innovative way ...

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