The Future of Marketing

The world of marketing is changing at a lightning pace.  All companies have to stay on top of the latest trends to keep from missing out on a great new initiative to attract new customers and raise awareness of their brand.  Marketing strategies have to keep up with the ever-changing technologies and the changing needs of the consumers. Looking into the future to predict the next big change in the marketing world can keep your company one step ahead of the competition.  Marketing analysts and businesses have to know what is coming next in order to keep clients happy and ...

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Using Buzzwords to Boost Your Marketing

If you are new to the world of digital marketing, and even if you are a seasoned pro, you have most likely heard and read a number of terms surrounding the topic, which are used as a sort of inside marketing lingo.  These words are referred to as “buzzwords” because they are used so often, and are so popular among digital marketing experts and newbies alike. Figuring out what some of these words mean can prove to be one of the most difficult parts of getting started in a new marketing job or starting in marketing on your own to ...

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Digital Marketing: Keeping Up on Trends

Digital marketing is constantly changing, so it is very important to keep up-to-date on the latest trends and changes, to make sure that you know exactly what consumers are doing and just how to reach them.  With the opening of the 2015 second quarter, now is a better time than any to brush up on the latest trends and see how the strategies than you’ve been using are stacking up. If you want to study these stats in detail, you should read the Quarterly Digital Intelligence Briefing to have all of your more detailed questions answered, but I will provide ...

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Gaining Trust Through Social Media

Being active on social media can be beneficial for your company in many ways. Social media offers businesses a brand new way of advertising that is more casual and less promotional, which makes customers more likely to directly engage with advertising content, and more likely to actually view ads, click through to your website, and purchase your project—and that is, after all, the purpose of all marketing. One of the big ways that social media sites have changed the advertising and marketing world is they have given companies and individuals who are branding themselves an great opportunity to quickly earn ...

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How to SEO Your Social Media Campaigns

SEO, or search engine optimization, and social media are both highly useful tools to be sure to add into your internet marketing campaign. By using both methods thoughtfully, you can multiply your company website’s views exponentially and build trust, recognition, and visibility, which all lead to higher revenue at the end of each quarter. Although SEO and social media advertising are technically two separate strategies and two different approaches to online marketing, they have many similarities, and they work best when used in combination. To get the most out of a combination of search engine optimization and social media marketing, ...

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