Media Buying on a Budget

In marketing, you should have a budget prepared for any venture that you undertake. Keep in mind though, one area where you’ll certainly need to stretch your budget as much as possible is media buying. Media buying requires a great deal negotiation. Through the negotiation process, your goal is to place your brand’s advertisements in the most effective media channels. The better the channel quality and the better the placement, the more you’ll be able to maximize on your media buying efforts. While there are dozens of marketing tactics out there, media buying remains one of the most effective. Below ...

Read More »

Lead Generation: Make a Cold Prospect Sizzling Hot

There are many facets involved when it comes to marketing. For those who have been in the field of a long time or are new, it is easy to realize that a great deal of work and research is involved. One particularly challenging part of marketing is lead generation. Lead generation is the process of creating consumer interest and converting that interest into sales leads through using tools like newsletters, emails, subscriptions, and other marketing tools. There are many stages to lead generation, but the most important stage is turning cold prospects into hot prospects or sales leads. If you’re ...

Read More »

Do You Really Need Video Marketing?

As a marketer, you need to consider all of your options when creating a marketing plan. In general, marketers often overlook certain options in favor of those that seem more viable and effective. While there certainly is no problem with doing so, it is still important to try focusing on options that could attract your target audience and lead to more business. Among youth especially, video marketing is widely popular. If your brand’s target audience is young, then you may want to consider the below tips to help you build an effective video marketing strategy for your next campaign. The ...

Read More »

Understanding Sales Funnels

Without a doubt, marketing is an industry that is constantly evolving and developing new concepts to work with. There are many factors that can influence the success of your brand. For example, it takes a lot more than positive search engine rankings to bring your brand to the point of success that you’re looking for. Today’s main topic is what is known as the “Sales Funnel.” Your brand’s sales funnel is what is going to maneuver those website hits and interested individuals into long-time customers who stay loyal to your brand and who have the repeat value that you are ...

Read More »

Pay-Per-Click Marketing Tactics

There are many marketing techniques out there to improve your brand and its visibility. Regardless of what strategy you use, you can be certain that it is evolving and reshaping to meet the challenges of today’s market. One such form of marketing that has seen some recent developments is pay-per-click advertising. In order to stay ahead and to ensure that your brand is relevant z, below are a few of the most recent tactics that some of the best brands are beginning to implement. Adopting these tactics sooner than later will help you stay ahead of your competitors. What is ...

Read More »
Scroll To Top