Pay-Per-Click Marketing Tactics

There are many marketing techniques out there to improve your brand and its visibility. Regardless of what strategy you use, you can be certain that it is evolving and reshaping to meet the challenges of today’s market. One such form of marketing that has seen some recent developments is pay-per-click advertising. In order to stay ahead and to ensure that your brand is relevant z, below are a few of the most recent tactics that some of the best brands are beginning to implement. Adopting these tactics sooner than later will help you stay ahead of your competitors. What is ...

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Latest Marketing Disasters: What Not To Do

Any publicity is not always good publicity.  Some marketing campaigns and stunts have not only fallen flat in the past couple of years, but some have even been quite embarrassing for the companies that rand them.  Whether they were due to bad luck or bad decision-making, some marketing stunts and some simple advertising campaigns gone awry turned into major PR nightmares.  Here are a few of the most recent disasters in marketing. Apple Spends a Fortune to Release U2 Single as a Gift Time Cook, the CEO of Apple, made the decision and the announcement, in September of 2014, that ...

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Business Intelligence: IBM and Twitter Mashup

Back in October of 2014, IBM announced that it would be beginning a very important partnership with social media giant, Twitter.  This partnership would allow businesses that used IBM services to utilize Twitter data to improve their marketing strategies.  IBM already had such platforms available, like the Watson cloud platform, an enterprise solution to help businesses sort through the internet data to improve their businesses and make informed decisions based on what consumers are doing online. The purpose of the partnership between IBM and Twitter is that Twitter now shares its data with IBM so that IBM can use this ...

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The Downfall of Twitter

Many well-read Twitter users and marketing experts alike are confused about why Twitter’s CEO, Dick Costolo made the decision to put the social media giant’s Chief Financial Officer, Anthony Noto, in charge of the company’s marketing strategy. Most who ponder the topic conclude that this is a very poor decision on the CEO’s part, and that the decision comes at an especially poor time. Even those with very little marketing experience are baffled by this decision in online conversations. This period of time is one where Twitter needs to think on its feet and really make good decisions, since it ...

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Is Print Marketing Dead?

Today, there are many professionals who have a great deal to say about print marketing, especially when it comes to its decline. But, one of the main questions that is currently arising among those same professionals is whether the initial notion about print marketing’s decline was correct. There currently is a great deal of evidence suggesting that print advertising is not in decline, but is instead evolving and becoming more influential among today’s consumer. The increase and success of print marketing bodes well for many brands, especially small ones because print marketing is still a relatively cheap and highly effective ...

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