Boost Revenue with Analytics

The power of data can’t and shouldn’t be underestimated. Data provides information about customers, it drives marketing decisions, and it also can be used to boost your brand’s revenue. Tapping into the power of data is one of the best things that you can do for your brand. Keep in mind then when using data to boost revenue, you need to make sure that the data you’ve gathered is quality driven, correct, and truly indicative of what was researched. To get started boosting revenue today, you should start implementing the data boosting analytic techniques described below. Data Based Behavior When ...

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Identifying Quality Leads

The ability to identify quality leads is absolutely imperative to running a successful business. Plenty of businesses can use aggressive marketing tactics to generate large numbers of leads, but the real key that separates a successful business from a non-successful one is the efficiency of their sales process. As Ramona Sukraj from Impact Branding & Design points out, an example of a sales cycle may look something like: Visitors > Leads > Marketing Qualified Leads > Sales Qualified Leads > Customers In this example, sales increases will be enabled when you’re able to increase the numbers towards the middle of ...

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Maximize Your Copywriting Skills

One of the best ways to significantly improve your copywriting skills in any industry is to follow a checklist that can guide you through the process. With a checklist, you’re able to break down the process of creating compelling copy into manageable steps. Once that checklist is broken down into those manageable steps, you’re able to continually improve your checklist and overall writing system over time – which should always be your main goal. Let’s take a look at the steps that you should be following as you work to improve your copywriting skills and create copy that converts: Identify ...

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How to Optimize Your Landing Page for Lead Conversions

As a marketing firm, one of your main goals is to help your clients generate leads. Leads are the serious inquiries that you get from consumers about the product or service that you are marketing. The more leads you have, the stronger your lists, the more effective your newsletters, and the higher the chance the brand has to generate the sales that it is looking for. There are many ways to generate leads, but this specific post is going to deal with a favorite amount marketing professionals: optimizing the landing page. What is a Landing Page? You don’t need to ...

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A/B Testing: Just Keep Testing… Just Keep Testing…

When most marketing professionals are faced with the phrase “A/B Split Testing,” their minds automatically revert to the notion that this phrase has something to do with the scientific, mathematical, or a methodology that is far beyond their level of expertise. To the contrary, A/B split testing is something that every marketing professional can easily master and use to make their marketing campaign and lead generation much more effective as a result. Below is everything you need to know about A/B split testing and how to employ it to your benefit. An Explanation of A/B Split Testing A/B split testing ...

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