Don’t Let Your Content Go Stale

As a marketing manager, you’ve likely encountered days where you’ve spent hours trying to brainstorm new content for your next marketing campaign. If you’re like most marketing professionals, your final resort is to look online to see what your competitors are posting and to use that content as a way to spin your own. While this may work for some time, this type of strategy does have its faults – and serious ones at that. Instead of spinning content and recycling ideas that already exist, you can come up with fresh content and if you promote it the right way, ...

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Mobile Optimization: The Next Step Threshold

Every year people spend more and more time and money on their mobile devices and tablets, but many websites still aren’t designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away instead of engaging them.  There are several different ways to make sure that your business and website are not only optimized for all mobile devices, but are customer-friendly and inviting as well. Design Your Website to be Mobile-Friendly There are many different aspects to building ...

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Top Pay-Per-Click Strategies

First of all, what is pay-per-click marketing?  It is a way of using search engine advertising to generate visits to your website, rather than just having customers visiting your website through any other method of getting there. When you use pay-per-click, and the reason it is called that, is that every time your advertisement gets clicked and a visitor is sent to your website, you pay the search engine a small fee. This may or may not be a good strategy for your business, but there are definitely ways to make your pay-per-click campaign be the most effective that it ...

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Adding to Your Social Media Campaign

Facebook has become a mainstream word and if you ask somebody what it is they are most likely able to tell you.  Pinterest and Instagram on the other hand are a little less well known, but they both can pack big punches when it comes to improving your subscriptions. Pinterest is an online “pinboard” where users can “pin” things from the Internet in order to organize them and share the things they love with friends and family. Instagram on the other hand is an online mobile photo and video sharing networking service that allows its users to integrate their pictures ...

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Top Marketing Tactics to Generate Web Traffic on Your Website

Owning a website and a brand is never easy and it often requires a lot of effort on behalf of your marketing team. The difficulty is that finding the right tactics to generate web traffic can often be a challenge since not every single tactic is effective and will provide you with the results that you are looking for. Generating web traffic is important since it affects the success of your brand, how many sales you make, and it also determines how much information your brand’s buyers have regarding your brand. Rather than risk the success of your brand, the ...

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