Sales Funnel: Climbing the Steps to Success

A sales funnel can be described as a visual representation of the steps to take to successfully convert visitors. Essentially, a sales funnel is a marketing system; it’s the “ideal” route you intend your consumers to experience as they go from Prospect -> Lead -> Satisfied Customer -> Repeat Buyer. A sales funnel will also show you how many possible conversions you have in each stage of your sales cycle, as well as detailing your conversion rates for each stage. What is a Sales Funnel Measuring its Health and Success? There are four crucial metrics that can tell you the ...

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Lead Harvesting

Getting new leads coming in on a regular basis and acquiring new customers can be pretty tricky. Thankfully, these days it’s possible to have leads pouring in by the hundreds without needing to spend a ton of money on marketing. There are countless ways to generate leads and reach new customers through digital marketing. Today, we’re going to talk about some of the most effective online strategies. Advertising in Search and Social Media One of the quickest and easiest ways to get leads rolling in is to setup an advertisement campaign. Online, this is most often done through major search ...

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Quality Content: Why it Matters

Ever since major search engine, Google, went on a warpath with multiple updates to its ranking algorithm, focusing on the perceived value of a website based on its content, the phrase “content is king” has never been more accurate. Quality content has become a major key to obtaining awesome positions in search engines for competitive phrases. Quality Trumps Quantity While having a lot of decent content on your website is good and will pave the way to ranking well for some low to medium competition terms, quality wins nearly every time. Why? Well, 5 well-written, organized posts tend to perform a ...

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Framework Thinking and You

Every business has a rigid business plan that they believe they must follow in order to make their company profitable and able to persevere through the years to come. They also use this plan to attempt to come up with solutions to problems. Unfortunately, this is when major issues arise in many institutions because the business plans do not allow for flexibility. Flexibility, open-mindedness, creativity, and organization are needed to solve problems. Usually, at this time the company will call in a consultant to aid in the situation, because the consultant specializes in a technique that businesses usually do not ...

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CTA: Amplify Your Results

First off, what is a call to action? In marketing, a call to action (CTA) is a directive to the visitor to incite an instant answer, most often by using an urgent message such as “call now!”, “find out more” or “visit a store today”. A CTA doesn’t need to be so bossy however. It could just be a simple request like “choose a style ” or “watch this short video”. An obvious CTA would be inviting the website visitor to buy a product or give personal details and/or contact information to the company/website. Brilliant marketing tactics often use a ...

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