How to Optimize Your Landing Page for Lead Conversions

As a marketing firm, one of your main goals is to help your clients generate leads. Leads are the serious inquiries that you get from consumers about the product or service that you are marketing. The more leads you have, the stronger your lists, the more effective your newsletters, and the higher the chance the brand has to generate the sales that it is looking for. There are many ways to generate leads, but this specific post is going to deal with a favorite amount marketing professionals: optimizing the landing page. What is a Landing Page? You don’t need to ...

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A/B Testing: Just Keep Testing… Just Keep Testing…

When most marketing professionals are faced with the phrase “A/B Split Testing,” their minds automatically revert to the notion that this phrase has something to do with the scientific, mathematical, or a methodology that is far beyond their level of expertise. To the contrary, A/B split testing is something that every marketing professional can easily master and use to make their marketing campaign and lead generation much more effective as a result. Below is everything you need to know about A/B split testing and how to employ it to your benefit. An Explanation of A/B Split Testing A/B split testing ...

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How to Create Awesome Whitescreen Videos

In this video I break down and peel back the curtains to show you just how to set up a simple studio to create awesome whitescreen videos. For those interested. Here are some items from Amazon to create the same base studio: 2 x 500 LED Video Light Bank http://www.amazon.com/gp/product/B00DVUSE9K Shotgun Mic http://www.amazon.com/gp/product/B002GYPS3M Low cost equivilant to KinoFlo Light http://www.amazon.com/gp/product/B00C7XVJ9E White Background Photography Paper http://www.amazon.com/gp/product/B001196MG0 Background Frame http://www.amazon.com/gp/product/B00MEBEH0C/ No affiliate links but I know people will ask… Got any comments or questions? Well, feel free to ask a question or leave a comment below!

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Retargeting and You

Retargeting is a hot topic in the online advertising space. If you aren’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is. Despite the fact that retargeting (referred to as re-marketing by Google) has become an established part of the digital marketing lexicon, many marketers are still unfamiliar with how it works and when it should be used. What exactly is Retargeting? Retargeting is the practice of serving ads based on prior engagement; technically, it is cookie-based technology that relies on Javascript code to trail your audience anonymously all ...

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Making Mobile Marketing Magnificent

It’s quite amazing how much human behavior has changed over the past two decades when it comes to mobile devices. Simply doing a little people watching while at your local mall or at a restaurant will give you a good idea of just how much modern generations are using their mobile devices in any and all situations. Statistics from Smart Insights point out that there are over 1.6 billion mobile device users in the world today and that the average time spent on mobile devices turns out to be an astonishing average of 2.8 hours a day in the year ...

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