The Psychology Behind Lead Generation

Psychology is useful in many aspects, especially when it comes to marketing. As a marketing professional, it is always useful understanding a number of psychological principles and their applications. Out of the many areas of marketing that psychology comes in handy, one of the most pertinent is lead generation. Psychology affects lead generation because both concepts are related to triggers. Once you realize what triggers people to become interested or to purchase a product, you’ll be able to convert them into buyers. If you’re ready to take your lead generation strategy to the next level, below are psychological tips and ...

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Blog Your Way into Successful Lead Generation

Blogging can do wonders for your marketing strategy. By having a blog for your brand, you can provide your brand’s fans with relevant and interesting content. In addition, you can also generate more leads with a great blog in place. For most brands though, the lead generation step is a bit tricky. In order to create a blog that generates leads, you’ll need to use some effective marketing tactics. Fortunately, the below tips are the right methods to be using. By implementing the strategies below, you’ll be able to take your blog from content delivery to lead delivery and beyond. ...

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3 Best Email and Content Marketing Methods for Conversions

As the owner of a business, you must determine the best marketing strategy for your company. However, sometimes the best strategy can be difficult to decipher. Many options are available and all of them have positive and negative factors to take into consideration. The Beginners Guide to Online Marketing explains that you must “remember that your marketing initiatives will fall into the following core areas: awareness, engagement, decision, and retention.” By utilizing both content and email marketing, you will create a strategic plan that will help your business reach visitors in all four areas. Use the following steps to help ...

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3 Ways to Leverage More Traffic from Search Engines

Generating organic traffic, or traffic from search engines, is absolutely necessary in an age where consumers are constantly using their desktops and mobile devices to search for what they are looking for. A recent statistic provided by Mashable states that there are over 100 billion searches through Google on a monthly basis. Even more interesting, more than half of those searches come from mobile devices. While those are some pretty staggering numbers, the fact that consumers do a lot of searching through Google is probably not a surprise to you. You are probably well aware of the fact that your ...

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Increase Revenue with Media Buys… Effortlessly

When it comes to the marketing industry, nothing ever really comes easy. A lot of strategies and tips are challenging to implement, especially if you aren’t a seasoned professional in the field. However, while you may not have things come easy to you in the marketing world, at least you can hope that there are ways to make things easier. One particular area worth focusing on is media buys. Media buys is the process of purchasing media inventory for advertising. After you purchase a media buy, the advertisement of your choice is visible to your target audience. You usually find ...

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