3 Best Email and Content Marketing Methods for Conversions

As the owner of a business, you must determine the best marketing strategy for your company. However, sometimes the best strategy can be difficult to decipher. Many options are available and all of them have positive and negative factors to take into consideration. The Beginners Guide to Online Marketing explains that you must “remember that your marketing initiatives will fall into the following core areas: awareness, engagement, decision, and retention.” By utilizing both content and email marketing, you will create a strategic plan that will help your business reach visitors in all four areas. Use the following steps to help ...

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3 Ways to Leverage More Traffic from Search Engines

Generating organic traffic, or traffic from search engines, is absolutely necessary in an age where consumers are constantly using their desktops and mobile devices to search for what they are looking for. A recent statistic provided by Mashable states that there are over 100 billion searches through Google on a monthly basis. Even more interesting, more than half of those searches come from mobile devices. While those are some pretty staggering numbers, the fact that consumers do a lot of searching through Google is probably not a surprise to you. You are probably well aware of the fact that your ...

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Increase Revenue with Media Buys… Effortlessly

When it comes to the marketing industry, nothing ever really comes easy. A lot of strategies and tips are challenging to implement, especially if you aren’t a seasoned professional in the field. However, while you may not have things come easy to you in the marketing world, at least you can hope that there are ways to make things easier. One particular area worth focusing on is media buys. Media buys is the process of purchasing media inventory for advertising. After you purchase a media buy, the advertisement of your choice is visible to your target audience. You usually find ...

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6 Tips for Creating a Super-Effective Lead Generation Strategy

Lead generation has changed drastically over the last 5-10 years. The evolution of digital marketing has made it easier than ever for businesses and marketers to generate leads at an accelerated pace. This movement has also led to lead generation becoming much cheaper than it has ever been before, which is mostly due to the fact that the emphasis on paid advertising is slowly dissolving. As Ryan Lynch of Hubspot tells us, we are currently living in an age where your audience wants their attention earned instead of bought. Consumers want you to prove to them that you have what ...

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Suck in the Leads with Killer Landing Page Techniques

Marketers and business owners are constantly searching for ways to improve the conversions on their website. Some people tell you that you to focus on improving your web design to increase conversions. Some tell you to give consumers a reason to trust you through social proof. Some say that you should write long form copy that captivates your audience while others tell you that short copy is the way to go. Some will even tell you that to offer different choices for your product or services. What very few marketers mention as an effective way to increase conversions and suck ...

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