Why You Must Follow Up with Your Leads

Lead generation is a tough gig and well after you have successfully generated a number of leads, your job is not done. As Sensible Marketing points out, “77 percent of marketing leads never convert into sales. Lack of lead nurturing the common cause of this poor performance.” Once you have accumulated your leads through various marketing strategies, some would say that the “real work” begins. The next steps include lead follow up and nurturing, since the entire purpose of generating leads is to draw them through the sales funnel by converting them into customers. To understand the importance of following ...

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Setup a High-Converting Webinar in 8 Steps

The use of webinars to bring in leads has increased significantly over the past few years. The main reason for this is simple; because the potential to bring in high quality leads from webinars is higher than just about any other digital strategy. Not only is the potential higher, but business owners and marketers can also use webinars to take advantage of several other benefits. On top of the ability to reach viewers from all across the world, webinars also provide an exceptionally low cost option for efficiently reaching your target market. Ken Molay, founder of the Webinar Blog, performed ...

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Simple Split Tests to Double Your Lead Generation

As some of the best marketing professionals point out, “If you are not testing, you are guessing.” Such a statement has a wealth of truth to it. Those who do not split test are implementing marketing methods and tools into the development of their website, without really knowing what works. As a result, most websites are not being developed in a manner that leads to the most effective lead generation results. One of the most significant reasons that affect the use of A/B split testing is not that the testing itself is difficult. The mere fact that most professionals do ...

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The Pros and Cons of Automating Your Lead Capture

These days, coming up with a viable lead generation strategy is not easy. There are numerous factors that influence the performance of your strategy and whether it is effective. When it comes to capturing leads, marketing professionals are increasingly turning to new opportunities to meet their lead capture goals. One of the most common options is to go from manual lead capture to automated lead capture. While manual lead generation certainly does give you a strong insight into the lead generation process, a manual process only goes so far. If you are looking to take your lead capture to the ...

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Know Your Audience: The Ultimate Guide

One of the first things every marketing professional learns right from the beginning is to “know your audience.” By having a firm understanding of your marketing audience, you will be able to market your product to people who will actually be inclined to buy what you are offering. For many marketing professionals, determining their target audience and understanding the audience’s nuances can be a challenge. Sometimes, marketing professionals group subsects of an audience and may misinterpret the data. As a result, efforts to market a product are essentially wasted. To ensure that you are on the right track when it ...

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