Instant Upsells

When you are designing a squeeze page and thank you page, the last thing that is going through your mind is “What are my clients now thinking once they are on their way to the content?”. For a lot of people, the deal ends right there, and they get the free ebook or content, and then the upsell starts with email marketing. This is a pretty good way to do business, granted, but there is another method that you may have overlooked, and you can tap into the emotions of the client right there, right after they click submit to ...

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The Genius of Webinars Part 1

Webinars are becoming more popular with internet marketing tutors, and offer a live, interactive experience for their prospective or current clients. The amazing thing is, webinars are accessible to everyone in IM, but really should only be used by those who have a particularly good knowledge of a subject. A webinar enables people to sit and listen to you, and watch you demonstrate anything from an interactive whiteboard to a slideshow presentation. After that, you can do a question and answer session, so you had better be prepared to answer those questions!

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Negatives and Positives in Marketing

When you finally get someone to land on your website, are you disturbed at the amount of people who are clicking off your site – despite the great copywriting and design etc.? Ask yourself this – are you just part of a crowd, or is your site individualistic? The trick with marketing, is to stand out from the crowd. You are not trying to appeal to people’s buying impulses when they land on your site, but rather appealing to their emotions. Once you have grabbed someone’s emotional attention, then you do not have to sell them anything anymore – they ...

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Multiple Page One Rankings, the Easy Way

Google has made our life a misery when it comes to SEO, and new web developers are finding it harder and harder to get an edge in the SERPs. There are a million and one tricks to get you ranked for low competition keywords, yet there are few that stand out as much as this one. When you are trying to rank a page for a low competition keyword, you can get maybe one or two pages in the results. You do this by having your blog post appear on your front page, and also, the post itself will get ...

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A Different Approach to Unique Content

There are many ninja tricks when it comes to content, and there are also lots of quality sources for articles and blog posts, if you look in the right places. A very quick and easy method was mentioned on a forum not so long ago that I think deserves some extra credence for how clever it really is. You may have seen the Google Translation method, which enables you to get unique content for your website by simply finding a German, Spanish or any other foreign article on your subject, and then by using Google Translate or Yahoo! Babelfish to ...

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