The Marketer’s Pocket Guide to Small Budget Content Marketing

As a marketer, having a small budget, or lack thereof, is probably something that you worry about on a regular basis. “How can I maximize the effectiveness of the money I spend on marketing?” “Are there marketing methods out there that are both effective and low-cost?” These are two questions that, if you are still reading this, you probably think to yourself on a regular basis. Fortunately, there are marketing strategies out there that can work with a small budget. Content marketing is one such strategy. It is also one of the most emphasized and commonly used marketing strategies by ...

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Have a Leaky Marketing Funnel? How to Patch Up for Success

For some brands, the creation and utilization of a sales funnel is integral to a successful sales process. Instead of turning prospects into leads and eventually to buyers from existing customers, the sales funnel generates buyers out of people who have never heard of your brand. Certainly, using a sales funnel sounds like a much more challenging strategy because you are creating leads from a completely new group of potential buyers. But, it seems that now more than ever, companies are opting for the funnel process. As MarketingSherpa mentions, “57% of B2B organizations identify converting qualified leads into paying customers ...

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Marketing Metrics and Priorities: What You Need to Know

As the necessity of marketing efficiency becomes more clear, marketers everywhere are continuously looking for ways to improve upon that efficiency by paying closer attention to marketing metrics. One way that many marketers are working to do this is through marketing metrics. While these metrics can be in many different shapes and sizes, their importance as a whole simply cannot be denied. As Warthon professor William Stewart states: “When establishing any marketing strategy, you need to be able to quantify the information at your disposal to make better decisions.” Stewart goes on to say that, by utilizing marketing metrics and ...

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8 Tips to Rock Your SEO… A 2016 Update

It has been an exciting time in the SEO world over the past few years. Google, Bing, and other major search engines have made several changes that have revolutionized the way websites are ranked. This provides an enormous opportunity for marketers and business owners willing to make the effort to adapt quickly to improve their rankings. As 2016 is now upon us, the purpose of this article is to provide you with tips for how to rock your SEO for this year and beyond. Making the commitment to put action to these tips can help expedite the process of getting ...

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Best Practices for Lead Generation From the Experts

Lead generation is one of the most important aspects of running a successful business. Without a consistent flow of leads, chances are your business will struggle to generate enough revenue to continually grow. Unfortunately, successful lead generation is one of the biggest challenges that a business faces. According to a survey by the B2B Technology Marketing Community, generating high-quality leads is the number one challenge that B2B marketers face. In fact, over 60% of the 800 businesses that they surveyed reported this as their biggest challenge. If you are reading this article, chances are it is a major challenge for ...

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