Inboxing – The Definite Guide

It’s time to improve your email marketing ROI by mastering the art of inboxing. To succeed as a digital marketer in today’s day and age, you must have the ability to grab the attention and interest of consumers. That, in essence, is the definition of the job of a digital marketer. One of the most important and impactful areas where marketers have the ability to grab attention and interest while also building trust is through email. Email is as impactful today as it has ever been. While there was a time in 2013 where many marketing experts said that email ...

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The 8 Secrets of Smarter Onboarding

Regardless of the longevity of your company, onboarding new clients can be a challenge. As you live in a technology driven world, you need to make sure to keep up with the latest available options in your business. The only way to grow your business is to expand your client base, which often takes a little bit of investigating to determine why your current method is not working. New clients are the way that you keep your business open. Seeking out leads for potential revenue is important, but you need to know what to do after you have gotten a ...

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The 5 Ways to Reduce Your Bounce Rate

Bounce rate is one of the most commonly talked about terms in digital marketing. The reason for this is because it is also one of the most important factors in a business’ online success. If you are unfamiliar with the term, Navneet Kaushal of Search Engine Journal provides a simple definition: “Bounce rate is the number of people who came to your site and left without visiting a second page. It can also be defined as the percentage of single page sessions on your website. Google evangelist Avinash Kaushik, describes bounce rate as ‘I came, I puked, I left.” While ...

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What is Onsite Retargeting?

There is a great deal of work involved in figuring out who your target market is and how to reach them. Another consideration that you need to take into account is when it is most appropriate to reach out to your target market for the best results. This particular post is going to focus on the when component of targeting. By targeting your market at the right time and implementing the most effective strategies, you can improve your lead generation campaigns and ultimately, your sales. If you are starting a pay per click campaign, you want to ensure that people ...

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A Quick Tour of my Mini-Studio

A quick tour of my Mini-Studio. In this video I share a few secrets of how I do my videos and show you my broadcasting and rigs for interviews and podcasting. As I have said many times, the secret to a good video is good lighting and audio (and of course good content). So, I wanted to give you a breakdown of my mini sound studio set up to show you that there are many ways to create incredible videos, even on a budget.   Let me know if you have any questions.

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