15 Social Media Hacks to Jump Start Customer Engagement

The power of social media cannot be underestimated. Social media marketing leads to increased brand recognition, an improvement in brand loyalty, conversion opportunities, and higher inbound traffic to your website. If you haven’t jumped on the social media bandwagon yet, then it’s time to do so. In a video presented by #Socialnomics, you’ll find the following statistic: With the majority of buyer’s purchases being influenced by social media and the additional advantages of social media marketing, creating a social media campaign is the best way to take your brand to the next level. To get started, let’s talk a look ...

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Marketing Productivity – The Minimalist Guide to Getting More Done FAST

The way that businesses market their products or services to consumers has changed dramatically over the years. The world wide web has enabled marketers to reach a broader audience than ever before while having access to analytics that would have taken years to put together a couple decades ago. According to data from the team at Smart Insights, there are over 3 billion people using the internet today.   It is noteworthy that this number accounts for 40% of the world’s population. While the reach of digital marketing has never been higher and will undoubtedly continue to grow, finding ways ...

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7 Immutable Laws of Personal Branding

For many professionals who are looking to establish an independent enterprise, personal branding is their key to success. As Pam Moore, CEO and Founder of Marketing Nutz mentions, there are numerous reasons why personal branding is necessary for business leaders and marketing professionals. According to Moore, personal branding builds trust between you and customers, therefore driving business, it leads to consistency, and it allows you to encourage your employees to reach for greater business success. While these are just a few of the advantages of personal branding, there are many more to be had. If you are currently considering starting ...

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Social Media Marketing: What Will Work in 2016 and Beyond

As you probably already know, social media marketing has changed quite a bit over the last few years. With different platforms being created on a yearly basis and the many ways that some of the major platforms are changing, it can be difficult to keep up with what will and will not work in the social media realm. Not only that, but marketers and business owners are just beginning to scratch the surface of the massive marketing potential that exists with social media. According to Social Media Examiner, about 60% of marketers are using social media for 6 or more ...

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Why Mobile Optimization is Vital for Higher Search Rankings

With the constant changes, mobile optimization couldn’t possibly be more in important than it is today. For a few it’s old news, but for most it is still news – Google has once again updated its algorithms and this time, it influences website owners whose site is mobile optimized. Mobile optimization is one of the surest ways to make it easier for your mobile audience to view your web page, buy products, and the like. With a mobile optimized website on hand you’ll be able to ensure that you’re not only attracting your audience and keeping them interested, but that ...

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