PPC – Right for Your Business?

Pay per click campaigns are still viable, despite what people may tell you and despite what their horror stories portray. There is click fraud, and there are peaks and troughs – but this is all part and parcel of a regular normal business. Every business has some sort of risk involved, and if there’s no risk in your business, then please let me know when you have an opening for company director…

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Ever Thought You Could Make it Offline?

There are a few ways you can make the transition from online to offline with your marketing, and again there are fewer still that are cost effective. Lets say you were in the job seeking niche, and you have a landing page that converts very well from online marketing – but it’s costing you an arm and a leg in pay per click costs. You would be just as well taking a few weeks off from marketing via PPC, and using that money to put into offline advertising. With just as much creative knowledge, you can put together a marketing ...

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What You are Doing Wrong in Networking

Nobody likes networking for the first time. The thing is, its not as easy as it would seem to those who have been doing it for years. Yes the internet makes it a little easier and not so in your face, because you can send a direct message, PM or even an email and that will certainly do the job. However, when you are a stone cold newbie who has never networked in their life, then of course its going to seem like one of the hardest things ever, to initiate a conversation with somebody who could actually end up ...

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Remember the Old Spice Guy?

If you remember any of my articles about communicating with our clients, you know that I’m a firm believer in interaction and retention. Regardless of whether you are speaking to an audience of thousands or millions, or even twenty five visitors a week – you still need to interact. If you sell internet marketing products, software or even if you have niche blogs, your business will surely benefit from interaction and retention, which goes hand in hand. If you look after your clients/visitors by ensuring they are getting the best possible service from you, then you will retain them for ...

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Going Mobile With Your Business?

It is strange to think that the mobile industry is almost five times as large as the internet, but its a fact. Everyone lives on their phone. They use it for the internet, but primarily, they used phones way before the web even sat on a PC. If you have been wondering how your business can get involved in mobile marketing, then you are ahead of the majority of your competition. Mobile marketing now is seen as the latest and greates craze, and yet there have been savvy marketers seriously earning a fortune, secretly, without hardly any outlay. Its no ...

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